Growth Marketing Specialist (SHOPIFY APP)

JOB OVERVIEW
We are looking for a data- driven Growth Marketing Specialist to join our team. You will play a critical role in optimizing our growth funnel—from acquiring new users via Paid & Organic channels to maximizing retention.
KEY RESPONSIBILITIES
Performance Marketing (Paid Media Focus)
Multi- channel Ad Management: Plan, set up, and optimize performance campaigns across key platforms, including but not limited to:
Google Ads: Search (SEM), Display, and YouTube.
Shopify Ads: Targeting merchants directly within the app store.
Meta Ads: Facebook & Instagram (targeting B2B/Merchants).
Optimization: continuously monitor metrics (CPC, CTR, CPA) to optimize Ad Spend and maximize ROAS.
Email marketing: Plan and execute regular newsletters/product updates to the existing user base to drive feature adoption and upsells.
Creative Testing: A/B test ad creatives, copy, and landing pages to improve conversion rates.
Platform Optimization & CRO (Conversion Rate Optimization)
Funnel Optimization: Analyze the user journey from Ad Click → App Listing → Install → Activation. Identify drop- off points and implement fixes.
Shopify App Store Optimization (ASO): Optimize the App Listing page (Title, Visuals, Description) to maximize the Conversion Rate and improve keyword rankings.
Web & Demo Store: Manage Google Analytics 4 (GA4) and optimize the UI/UX of the Demo Store to demonstrate app value effectively.
Marketing Intelligence & Content Strategy
Content Growth: Research SEO keywords and produce high- quality English content (Blogs, Docs) to drive organic traffic.
Market Research: Monitor global competitors and industry trends to adapt our strategy.
Strategy: Build quarterly growth plans focused on user acquisition and revenue growth.

Advanced English Proficiency: You must be able to write natural, persuasive ad copy and content in English for a global audience.
Proven experience running paid campaigns on digital platforms. You should have hands- on experience with at least one of the following:
Shopify Experience is a Strong Advantage: Prior experience working for a Shopify App, a Shopify Agency, or an E- commerce SaaS company.
Experience with SEO tools (Ahrefs/Semrush) is a plus.
Data- Driven: Ability to interpret data and translate metrics into actionable growth strategies.
Shopify Ads (highly preferred)
LinkedIn Ads
Meta Ads
Proficiency in analytics tools: GA4, Google Search Console, Looker studio.
Google Ads
Strong understanding of bidding strategies, audience targeting, and retargeting workflows.

Annual company trip (once a year) and other regular outdoor activities and team- building events.
Young, dynamic, open, and fast- growing working environment.
13th- month salary, holiday bonuses, and project- based bonuses (depending on business performance).
Performance review every 6 months.
Opportunity to participate in company learning programs in e- commerce, UX/UI, customer service, growth mindset, etc.
Hybrid working model (2 remote days, 3 onsite working days per week; weekends off).
Training and hands- on application of working methodologies and tools such as OKRs, Kanban, Scrum, etc.
Full social insurance coverage in accordance with current labor laws.
Annual leave and public holidays in compliance with current regulations.

Cập nhật gần nhất lúc: 2026-01-26 08:25:02