JOB DESCRIPTION – GROWTH / PERFORMANCE MARKETER
Levels: Intern / Fresher / Junior
Reports to: CEO / Line Manager
Growth Pipeline Owner | AI- powered SEO & Performance Marketing
Employment Type: Full- time
Working Location: Dong Hoa Ward, Ho Chi Minh City (formerly Binh Duong) – near HCMC National University Village
Working Hours: Monday to Friday, 8:30 AM – 5:30 PM
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KEY RESPONSIBILITIES
(Scope adjusted by level: Intern → Fresher → Junior)
Collaborate on landing page optimization: A/B testing, CRO, heatmaps, session recordings
Build and optimize lead gen, retargeting, and conversion funnels
Support and own the growth pipeline to drive leads, signups, and Trial → Paid conversion; optimize CAC/CPL
Track and optimize key metrics: Signups, CAC, CPL, ROAS, CVR, Trial → Paid
Set up and manage analytics and tracking: GA4, Mixpanel/Amplitude, UTM tracking
Launch and optimize paid ads on Google Search, Meta, LinkedIn, and X (based on ICP)
Prepare performance reports and insights for Line Manager / CEO
Use AI tools for SEO, content creation, performance analysis, and basic automation
Plan and execute growth initiatives across the funnel: Awareness → Lead → Trial → Paid
REQUIREMENTS
Fresher / Junior: 0–2 years of experience in Digital Marketing, Performance Marketing, or Growth roles
Hands- on usage of AI tools for SEO and marketing (e.g., ChatGPT, Gemini, Claude)
Intern: Final- year student or fresh graduate in Marketing, Business, Data, or related fields
Strong data- driven mindset, analytical thinking, and willingness to test and optimize
Familiarity with paid ads platforms (Google, Meta; LinkedIn and X are a plus)
Foundational understanding of growth funnels, paid media, and performance metrics
High sense of ownership, proactive attitude, and ability to execute with guidance
Basic experience with analytics tools (GA4, Mixpanel, Amplitude, or similar)
BENEFITS
Company- provided laptop and monitors
PVI Health Care Package for all official employees
Support for learning and professional certifications
Sports activities (Soccer, Badminton)
13th- month salary, calculated based on actual working months at INNOTECH
Performance- based bonus plan
Holiday celebrations, teambuilding activities, annual company trips, and Year- End Party
Job Type: Full- time
Language: English (Required)
