JOB DESCRIPTION – GROWTH / PERFORMANCE MARKETER
Growth Pipeline Owner | AI- powered SEO & Performance Marketing
Reports to: CEO / Line Manager
Levels: Intern / Fresher / Junior
Employment Type: Full- time
Working Hours: Monday to Friday, 8:30 AM – 5:30 PM
Working Location: Dong Hoa Ward, Ho Chi Minh City (formerly Binh Duong) – near HCMC National University Village
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KEY RESPONSIBILITIES
(Scope adjusted by level: Intern → Fresher → Junior)
Launch and optimize paid ads on Google Search, Meta, LinkedIn, and X (based on ICP)
Set up and manage analytics and tracking: GA4, Mixpanel/Amplitude, UTM tracking
Track and optimize key metrics: Signups, CAC, CPL, ROAS, CVR, Trial → Paid
Collaborate on landing page optimization: A/B testing, CRO, heatmaps, session recordings
Prepare performance reports and insights for Line Manager / CEO
Use AI tools for SEO, content creation, performance analysis, and basic automation
Build and optimize lead gen, retargeting, and conversion funnels
Support and own the growth pipeline to drive leads, signups, and Trial → Paid conversion; optimize CAC/CPL
Plan and execute growth initiatives across the funnel: Awareness → Lead → Trial → Paid
REQUIREMENTS
Strong data- driven mindset, analytical thinking, and willingness to test and optimize
Intern: Final- year student or fresh graduate in Marketing, Business, Data, or related fields
Familiarity with paid ads platforms (Google, Meta; LinkedIn and X are a plus)
Basic experience with analytics tools (GA4, Mixpanel, Amplitude, or similar)
Fresher / Junior: 0–2 years of experience in Digital Marketing, Performance Marketing, or Growth roles
Hands- on usage of AI tools for SEO and marketing (e.g., ChatGPT, Gemini, Claude)
Foundational understanding of growth funnels, paid media, and performance metrics
High sense of ownership, proactive attitude, and ability to execute with guidance
BENEFITS
Performance- based bonus plan
Support for learning and professional certifications
Sports activities (Soccer, Badminton)
13th- month salary, calculated based on actual working months at INNOTECH
Holiday celebrations, teambuilding activities, annual company trips, and Year- End Party
PVI Health Care Package for all official employees
Company- provided laptop and monitors
Job Type: Full- time
Language: English (Required)
