[HCM] General Marketing Leader - Trưởng Nhóm Marketing

Develop and execute integrated marketing plans that strengthen brand visibility, market presence, and consumer engagement across ATL, BTL, and Digital channels.
Collaborate cross- functionally with Business Development, Retail, and Operations teams to align marketing efforts with business goals and sales initiatives.
Monitor market trends, consumer insights, and competitor activities to inform strategic adjustments and ensure marketing relevance and competitiveness.
Build and maintain strategic partnerships with agencies, vendors, and key stakeholders to enhance brand presence and campaign delivery quality.
Plan and manage marketing budgets, ensuring cost- effective and ROI- driven campaign execution.
Lead and manage the marketing team, ensuring clear direction, effective coordination, and synergy between Trade and Digital functions.
Measure the effectiveness of trade marketing campaigns and provide data- driven recommendations for future strategies.
Conduct regular field visits to evaluate campaign implementation, gather insights, and identify opportunities for continuous improvement.
Mentor and develop team members, fostering professional growth and enhancing overall team performance.
Oversee campaign execution across all channels, including media planning, trade promotions, digital engagement, and nationwide activation programs.

Strong analytical and problem- solving skills.
Bachelor’s degree in Marketing, Business, or a related field.
Experience in executing trade marketing campaigns and POSM management.
Relationship- building with retailers and distribution partners.
Minimum 5 years of experience in general marketing/ sales with at least 2 years in a leadership role.
Proficient in English.
Strategic trade marketing planning and execution.
Strong understanding of FMCG, retail, or lottery industry dynamics.
Proficiency in marketing analytics and sales performance tracking tools.
Leadership and team management.
Effective communication and negotiation skills.

Laptop, Chế độ bảo hiểm, Du Lịch, Phụ cấp, Đồng phục, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Nghỉ phép năm

Cập nhật gần nhất lúc: 2026-01-26 23:05:03