Lifecycle Monetisation & Automation Lead

Partner RevOps to ensure clean data capture and reporting
Design lifecycle journeys and automation triggers aligned to parent decision moments
Own cross- sell and upsell KPIs including attach rate, conversion, and incremental revenue
Work closely with Growth, Ops, and Academic leadership
Build remarketing and nudging flows to warm parents before frontline conversations
Shape how monetisation scales across Manabie’s learning centers
Work with Sales Ops to embed monetisation prompts into daily workflows
Define handoffs from automation to Sales Ops
Continuously test and refine offers, timing, and messaging
Own a critical revenue lever with direct P&L impact
Apply automation to real- world education operational challenges

5+ years in lifecycle marketing, martech, or growth automation roles
Strong analytical and execution mindset
Hands- on experience with CRM and automation tools
Proven track record driving conversion or upsell outcomes
Experience working with offline or human- in- the- loop sales models
Vietnamese fluency preferred; English proficiency required

Work closely with Growth, Ops, and Academic leadership
Shape how monetisation scales across Manabie’s learning centers
Own a critical revenue lever with direct P&L impact
Apply automation to real- world education operational challenges

Cập nhật gần nhất lúc: 2026-01-30 16:45:03