This role combines high- level makeup expertise with training, coaching, and quality control, directly supporting brand image and sales performance.
The Make Up Artist & Trainer is responsible for standardizing makeup techniques, training retail teams, and ensuring consistent luxury customer experience across the system.
Responsibilities:
Makeup Training & Standardization (Core Responsibility)
Develop and standardize makeup looks for collections, campaigns, launches, and events.
Design and deliver basic to advanced makeup training programs for Beauty Advisors (BA).
Train quick makeup demo techniques to support retail selling.
Demonstrate professional makeup techniques and coach hands- on practice during training sessions and in- store.
Assess makeup skills of Beauty Advisors and track performance improvement through regular evaluations.
Sales & Customer Experience Training
Provide on- the- job coaching at stores to ensure correct application of standards and selling techniques.
Coach selling skills: needs analysis, consultation, product demonstration, objection handling, and closing.
Train luxury service standards, including tone of voice, grooming, posture, and customer engagement.
Product Knowledge Training (Cosmetics & Fragrance)
Deliver in- depth product training on ingredients, benefits, application methods, and key selling points (USP).
Standardize product training materials by product lines, launches, and campaigns.
Conduct onboarding training for new BA.
Brand Events & Activities
Collaborate closely with the Marketing team to ensure consistent brand image and execution.
Provide makeup services for brand events, product launches, masterclasses, workshops, and photoshoots.
Support makeup demonstrations and technical presentations as required by campaigns or events.
Quality Control & Continuous Improvement
Analyze training results and recommend ongoing improvement plans.
Coordinate or support Mystery Shopping programs and propose improvement actions.
Conduct in- store quality checks using standard checklists (grooming, consultation, demo, closing).
Develop training tools such as quizzes, flashcards, visual guides, and instructional videos.
Tools & Equipment Management
Manage training kits and ensure readiness for training sessions and events.
Ensure proper hygiene, safety, and maintenance of makeup tools and products.
