Market Creation Manager - FMCG/Retail Licensing

This role sits in the Merchandising (MD) Division, the growth engine driving product development, brand strategy, and market expansion.
We are looking for a commercial builder, not just a salesperson — someone who can launch new products, create new markets, and build long- term brand and distribution value.
Key Responsibilities
• Sales & Market Development Strategy
Define price positioning, merchandising strategy, and distribution targets.
Develop and lead mid- term and annual go- to- market plans that balance revenue, brand growth, and channel penetration.
• New Market Launches
Identify emerging demand segments (e.g., kidults, educational toys, character licensing).
Launch and commercialize new product lines, turning “zero awareness” into established market presence.
• Channel Expansion & Partnerships
Negotiate directly with major retail chains (e.g., My Kingdom, AEON, Con Cung) and leading e- commerce platforms (Tiki, Shopee, Lazada).
Develop D2C strategies via online stores and official brand pages.
• Cross- Functional Collaboration
Work with marketing, creative, and production teams to align product concepts and market positioning.
Provide first- hand market feedback for product improvement and new development.
• Team Leadership & Culture Building
Recruit and mentor a young, agile sales team. Build a “market creator” culture emphasizing innovation, ownership, and execution.

performance- based bonus

Cập nhật gần nhất lúc: 2025-11-19 05:00:02