Marketing Manager

Strategic Marketing Planning
- Develop and implement comprehensive brand and sales marketing plans tailored to the specific needs of brand group.
- Orchestrate new product launches and brand- specific Customer Relationship Management (CRM) activities.
Brand Communication
- Establish and issue marketing standards for the brand group, ensuring all materials are segmented by product and brand.
- Supervise all brand communication activities to ensure strict alignment with requirements from both global principals and THACO AUTO.
Operational Management & Dealer Support
- Manage and control the marketing budget, ensuring all expenditures are efficient and performance- driven.
- Provide marketing documentation and strategic direction to the company’s branches and dealerships to maintain nationwide brand consistency.
- Market Analysis: Conduct regular competitive benchmarking and market trend analysis to pivot marketing strategies in response to the evolving automotive landscape.
Leadership & Digital Transformation
- Lead, mentor, and manage the marketing team to achieve collective KPIs and departmental growth.
- Drive the application of Information Technology and digital transformation within marketing operations to enhance efficiency and customer engagement.

Qualifications & Experience
- Experience: A minimum of 3 years in a marketing management role.
- Education: Bachelor’s Degree in Marketing, Business Administration, or Communications.
Professional Skills
- Digital Proficiency: Strong expertise in Digital Marketing, social media channels, and data- driven marketing evaluation.
- Fluency in English.
- Deep understanding of the passenger car market, brand marketing, sales marketing, and CRM.
Leadership & Soft Skills
- Stakeholder Management: Exceptional negotiation and interpersonal skills to manage relationships with internal cross- functional departments.
- Adaptability: Ability to adapt quickly to organizational and market changes.
- Mindset: A dynamic and logical thinker with a professional demeanor.
- Management Competency: Strong leadership skills with the ability to guide and motivate to develop teams.

Competitive income (salary & meal allowances); year- end bonus;
Participation in social insurance and annual health check- ups;
Performance evaluation and annual salary review;
Employee discount policy when purchasing company products;
Other attractive benefits.
Career development opportunities at a leading automotive corporation;

Cập nhật gần nhất lúc: 2026-01-26 19:25:02