Marketing Manager (Hyra Network)

Strategy & Campaign Leadership

Develop and manage multi- channel campaigns across social media, PR, KOLs, affiliates, and global events.
Define OKRs and execute comprehensive marketing + growth hacking strategies focused on: Brand awareness, User acquisition, Community building.
Lead product launch campaigns, token listing rollouts, and Layer 2–3 partnership activations.

Technical Communication & Market Education

Build initiatives that onboard developers: DePIN Builder Programs, hackathons, and builder challenges.
Design and distribute educational materials: guides, video series, infographics, AMAs, etc.
Work closely with CTO, blockchain, and legal teams to deeply understand the product and communicate it clearly to external audiences.

Growth & Community Development

Design and optimize user funnels using metrics like CAC, conversion rate, retention, LTV.
Launch viral growth tactics: referrals, airdrops, minigames, TikTok challenges, AI- based content, etc.
Manage marketing budgets and continuously track ROI across campaigns.

Technical Competencies

5–7 years of experience in technology marketing (preferably in AI, Blockchain, SaaS, or fast- paced tech startups).
Previous experience as CMO, Head of Growth, or Marketing Lead in a Web3 project or exchange is a strong advantage.
Proven success in launching token campaigns, growing Web3 communities, and activating staking or builder ecosystems.
Strong grasp of technical storytelling—able to turn features into narratives that drive adoption.

Core Behaviors & Mindset

Community- first mindset: committed to long- term ecosystem growth, not just short- term hype.
Deep curiosity and strong comprehension of technology, from architecture to application.
Fluent English communication (IELTS 7.0+ or equivalent): confident in both technical and public- facing contexts.
Proactive and decisive: capable of aligning marketing strategies with product development stages.

Preferred Skills

Well- connected in the Web3 space: influencers, developer communities, investment partners.
Familiarity with Gen Z culture, internet trends, and user psychology.
Strong data- driven approach: communicate using metrics, logic, and real- world case studies.
Solid budget and campaign management, with ROI and performance tracking expertise.
Proficiency in digital marketing & analytics tools (e.g., Google Analytics, Mixpanel, Looker).

Grade A office at the most premium complex in Ha Dong: lake view, gym, auditorium, modern equipment, and 5- star facilities.
Performance- based bonuses: business results, project performance, personal achievements (according to the 3P salary model)
Company trips, team building, engagement activities, and mental wellness programs.
Comprehensive healthcare package: health insurance, sports club sponsorships(football, running).
Hyra token rewards ($HYRA).
Special discounts and perks when using Hyra ecosystem products/services (e.g., Hyracare).
Other benefits in accordance with company policies and labor law.
ESOP stock options.
Working Time: 8h30- 17h30 from Monday to Friday (Alternate Saturday).
Hyra Library with annual budget supplements.
13th- month salary.
Holiday bonuses on New Year’s Day (Jan 1), Liberation Day & International Labor Day (Apr 30 – May 1), and National Day (Sep 2). Gifts/bonuses on special occasions: International Women’s Day (Mar 8), Vietnamese Women’s Day (Oct 20), International Men’s Day (Nov 19) , International Children’s Day (Jun 1), Mid- Autumn Festival, Lunar New Year.

Cập nhật gần nhất lúc: 2025-11-26 22:05:02