Marketing Manager

Job Scope
The Marketing Manager plays a critical role in translating business and product strategies into compelling brand stories, integrated marketing plans, and effective executions across real estate projects. This role requires a strategic mindset, strong market insight, storytelling ability, and a performance- driven approach to ensure each project connects with the right audience and contributes directly to successful sales outcomes.
Key Responsibilities
Product Insight & Market Intelligence

Establish a continuous market monitoring system to track competitor projects, pricing dynamics, absorption rates, and feedback from agents, agencies, and prospective buyers.
Analyze project data, sales performance, and customer insights to advise on communication direction, product positioning, and target audience mapping.
Work closely with the Sales Director, in- house sales team, and agent network to analyze the market, understand key trends and buyer behaviors in order to define appropriate product and communication strategies.

Segmentation – Targeting – Positioning (STP) & Brand Strategy

Collaborate with the creative team and external agencies to develop brand identity systems, core messages, taglines, and campaign big ideas.
Develop customer personas tailored to each project and product type.
Define brand positioning for the project based on its unique selling propositions, market insights, and external context.

Integrated Marketing Planning & Execution

Deploy integrated marketing campaigns across channels: digital, social media, PR, KOLs/influencers, offline events, and media booking.
Oversee the production of marketing assets including brochures, sales kits, CGI videos, project films, websites, and POSM.
Build full- cycle marketing plans aligned with the project’s development timeline: teaser, pre- sale, official launch, sustain, and clearance phases.

Sales- Centric Coordination & Agent Collaboration

Work closely with the Sales Director, sales teams, and agents to ensure all marketing activities effectively support sales targets across all project phases.
Support the creation of sales materials such as sales decks, presentation scripts, project imagery/videos, POSM, and product training sessions.
Plan and execute communication activities in alignment with sales release strategies — including agent onboarding, agent meet- ups, and VIP guest events.
Gather feedback from sales/agents/customers to continuously fine- tune messaging, targeting, and creative direction.

Budget & Performance Management

Prepare weekly and monthly reports, post- campaign reviews, and adjust strategies based on real- time sales performance.
Develop and manage marketing budgets for each phase of the project; monitor spending, track KPIs, and evaluate overall marketing effectiveness.
Analyze campaign performance based on key metrics (reach, leads, cost per lead, bookings, etc.) and propose timely optimizations.

Requirements
Educational Background

Bachelor’s or Master’s degree in Marketing, Communications, Business, or related fields.

Experience

Minimum 5 years in a marketing management role, ideally in real estate, agency, or lifestyle/luxury branding.
Proven experience in full- cycle marketing for residential or mixed- use real estate projects.

Skills

Excellent communication, planning, and project management abilities.
Strategic thinking with deep understanding of branding and market dynamics.
Fluent in English and Vietnamese.
Strong analytical skills and the ability to convert data into strategy.
Proficiency in briefing and evaluating creative assets (videos, CGI, copy, visuals).
Proficient in Microsoft Office (especially PowerPoint, Excel) and project collaboration tools.

Personal Traits

Able to travel for extended periods when required to support project launches or site- based activities and monitoring.
A collaborative and proactive team player.
Detail- oriented while maintaining a strategic view.
Inquisitive, creative, and culturally sensitive.
High level of initiative and willingness to get hands- on across all phases of the project.
Deep passion for real estate, design, and storytelling.

Chế độ bảo hiểm, Du Lịch, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương

Cập nhật gần nhất lúc: 2025-12-22 21:50:02