Responsibilities and Duties:
Predict customer behavior using cohort/RFM/segmentation analysis, and propose retention strategies (churn prevention, win- back, reactivation);
Collaborate with Digital, Social, and Product teams to ensure Martech initiatives contribute to achieving 1st booking and retention KPIs;
Operate and optimize the entire multi- channel automation flow (push, in- app, email, SMS, Zalo OA, etc.);
Perform other tasks as assigned by direct management.
Manage and utilize the Custom Data Platform: user segmentation, data enrichment, and integration with other digital channels;
Monitor and report key metrics: CVR, CTR, Open Rate, Churn Rate, Retention Rate, and LTV;
Analyze customer behavior through the data funnel (Install- Register- Booking- Retention) to identify drop- off points and churn causes;
Build and manage churn- to- retention scenarios on CleverTap (or similar tools), conduct A/B tests to enhance performance;
Plan user engagement activities at key touchpoints along the customer journey (lifecycle marketing) to improve conversion rate and lifetime value;
Qualifications and Skills:
Bachelor’s degree in Marketing, Data/Business Analytics, or related fields;
Bonus: Experience collaborating with data teams or using CDPs (e.g., Segment, Insider, Amplitude);
Strong understanding of marketing funnels and lifecycle models;
Logical thinker with a proactive mindset and strong attention to detail;
Have a personal laptop.
Proficient in at least one Martech/CRM platform (e.g., CleverTap, Braze, Netcore, Salesforce, MoEngage, etc.);
2 years of experience in Martech, CRM, or Data Marketing or similar role;
Hands- on experience in designing user journeys and automation campaigns for mobile apps;
At bTaskee, we don’t just work – we thrive with top- notch benefits!
13th- Month Bonus – Rewarded based on both your performance and the company’s success;
Celebration Perks – Special benefits for birthdays, weddings, childbirth, and more;
SHUI Compliance – Contributions aligned with legal regulations;
KPI- Based Salary – Earn what you deserve through your contributions;
Generous Leave Policy – Enjoy 12–16 annual leave days per year;
BYOD Support – Get an allowance while enjoying the flexibility of using your own laptop;
Advance Home Care Benefit – Get a monthly bTaskee package, freeing up your time for learning, relaxation, and self- care.
Engaging Workplace – Activities & exciting team- building events;
Comprehensive Healthcare – Regular check- ups & a premium health package;
Premium Healthcare- Exclusive top- tier health insurance for your well- being;
Competitive Salary – Rewarded based on your experience and skills;
Annual Performance Review – Unlock growth opportunities every year;
🚀Join us and thrive in a workplace that values both your growth and well- being!
Working Schedule: Monday to Sunday- 09:00 AM to 06:00 PM
Working Location: HQ Tower- 201 Tran Nao, An Khanh Ward, Thu Duc City, HCMC
