Mass Marketing Manager

• Responsible for the day to day management of the Casino Marketing department of Corona Resort & Casino Phu Quoc
• Responsible for Loyalty Reward Club program and ensure the membership system is fully run and operated affectively
• Develop strategy to effectively market to our targeted mass and premium mass casino gaming players. This includes but is not limited to:
• This should include the development of event theming, planning guidelines and / or run sheets ensuring all events flow smoothly and efficiently and are seen to be positively received by our customers and contain such things as MC’s, as well as ideas that create fun and add value etc for our customers
• Assisting in the development of a regular weekly and daily Calendar of events and promotions to attract our target market players such as casino gaming tournaments, promotional give- away, jackpot management, lucky draws, etc.
• Works closely with department management to establish sound operational business practices and methods to ensure all projects and assignments produce quality results, remain within budget and meet targeted deadlines.
• Directs the research, development, evaluation and implementation of new products, services, technology and processes to ensure Corona Resort & Casino Phu Quoc’s competitive position in anticipation of changing customer needs within the dynamic hospitality/gaming environment.
• Ensures quality hiring, training, and succession planning.
• Perform market analysis on our competitors in Vietnam and South East Asia & Asia to competitively market our integrated resort product
• All agencies, media contractors, printing and merchandising sub- contractors to have sufficient time to produce copy, seek internal approvals and have all materials produced and delivered on site or elsewhere as required a minimum of 30 to 60 days in advance of the event to ensure all media can be placed and located across the property, in our offices, in other selected outlets as they become available, or in any other related entities to publicize these events efficiently and maximise the return to the business
• Develop process to enhance and grow the existing database through various marketing techniques.
• Ensuring the Calendar and event type, including key marketable concepts are confirmed 90 days in advance to the scheduled date of the respective event to enable;
• Provides leadership for the division including: creating a work environment that promotes teamwork, performance feedback, recognition, mutual respect, and employee satisfaction.
• Performs other management duties as required.
• Ensure on a daily basis that accurate and timely data is provided to other Departments in respect to anticipated player numbers;
• Utilizing existing databases to develop effective promotions to our target gaming customers

• Minimum of 10 years Casino Marketing experience in casino gaming industry preferably in Asia. 5 of the years should be in a similar role
• Proficient with Microsoft Excel, Word and other key software
• Very well organized, computer literate, and detail- oriented
• Bachelor’s degree in business or related field
• Thorough knowledge of local regulatory requirements in casino gaming industry
• Strong leadership skills
• Fluent in spoken and written English and fluency in Chinese/Korean. Superior diplomatic and communication skills, both oral and written

Dynamic and professional working environment.
Competitive salary.
Monthly housing allowance provided.
Daily uniforms, laundry and standard meals provided.
Relocation ticket and annual home leave ticket provided.
Social insurance, health insurance, unemployment insurance according to Vietnam laws.
13th month salary and KPI bonus per company policies.
Medical care 24/7 provided.
Monthly seniority allowance.

Cập nhật gần nhất lúc: 2026-01-03 17:20:03