Media Director

JOB OBJECTIVES:
You’ll oversee the full content lifecycle: concept → production → post → performance, managing a high- performance creative team while ensuring every piece of content elevates the brand and its partners.
The Media Director is the creative architect and production leader behind all the company&039;s content, from esports storytelling to social media, partnerships, and original shows.
RESPONSIBILITY & AUTHORITY:
Creative Strategy & Leadership (25%): Develop and execute the company&039;s content strategy across esports, lifestyle, and brand partnerships.
Performance Tracking: Set and monitor content KPIs (views, engagement, retention, conversion) to improve creative ROI.
Brand Storytelling: Collaborate with BD and Esports to turn campaigns, tournaments, and partnerships into powerful stories.
Storytelling & Campaign Creation (25%)
Develop and execute storytelling campaigns across esports, lifestyle, and partnerships.
Turn player journeys, tournaments, and brand collaborations into authentic, emotionally resonant stories that strengthen the brand’s influence and audience engagement.
Media Production Oversight (25%)
Lead the entire production process — from concept to post- production to deliver world- class content on time and on brand.
Original IP Development: Oversee the Company&039;s Podcast and other upcoming media formats, from planning to launch.
Performance & Optimization (15%)
Analyze results to continuously optimize storytelling impact, content performance, and creative ROI.
Define and track key creative KPIs such as views, engagement, retention, and conversion.
Team Leadership & Culture Building (10%)
Foster a collaborative, high- performance environment that blends creative innovation with professional discipline.
Recruit, coach, and inspire creative talents who embody the company&039;s culture and values.

Cập nhật gần nhất lúc: 2025-12-03 06:25:02