This role combines commercial thinking, product understanding, and hands- on execution, working closely with Product, Marketing, Operations, and Supply Chain to ensure products are sold profitably, efficiently, and at scale.
The Online Commercial Manager is responsible for driving online revenue growth by owning commercial strategy, sales performance, and execution across all online channels (Website, Marketplaces, Livestream, Social Commerce).
Main Responsibilities
Online Commercial Strategy & Execution
- Identify growth opportunities and optimize commercial performance across the full customer journey.
- Own online revenue targets by channel (Website, Shopee, Lazada, TikTok Shop, Livestream).
- Develop and execute an integrated online commercial strategy aligned with brand positioning and business objectives.
- Define pricing strategies, promotions, and offers while ensuring consistency between online and offline channels.
Product & Commercial Ownership
- Work closely with the Product team to:
• Identify hero SKUs, slow- moving items, and growth opportunities.
• Build commercial plans by product lifecycle (launch, growth, push, clearance).
- Analyze product margins, cost structures, and profitability to ensure healthy online performance.
- Propose bundles, sets, and exclusive online offers to increase AOV and sell- through.
Sales Performance & Campaign Management
- Monitor daily, weekly, and monthly online sales performance and take immediate action to close gaps vs targets.
- Plan and execute commercial campaigns including:
• Product launches
• Daily deals and tactical pushes
• Mega campaigns (double days, seasonal sales)
- Manage commercial calendars and ensure smooth campaign execution across all channels.
Livestream, Influencer & Creator Commerce
- Own the commercial performance of livestream and creator- driven sales.
- Work with influencers, KOLs, affiliates, and internal hosts to:
• Ensure brand tone and product storytelling align with FLORALPUNK’s identity
• Define selling scripts, offers, and exclusive deals
- Track GMV, conversion rate, and ROI, AOV, ROAS from livestream and creator channels.
Inventory, Supply & Sell- through Management
- Coordinate with Supply Chain and Warehouse teams to ensure:
• Accurate inventory allocation for online channels
• On- time product availability for campaigns and launches
- Proactively push slow- moving stock and align re- order planning with sales performance.
- Monitor sell- through rate, stock aging, and replenishment needs.
Cross- functional Collaboration
- Coordinate with Operations and Customer Service to ensure smooth order fulfillment and customer experience.
- Work closely with Marketing to optimize traffic, conversion rate, and ROI on paid and organic activities.
- Build and maintain strong working relationships with e- commerce platforms (Shopee, Lazada, TikTok Shop).
Data Analysis & Reporting
- Track and analyze performance by channel, campaign, and product category.
- Monitor key metrics including:
• ROAS, sell- through rate, customer retention
• GMV, Conversion Rate (CR), AOV
- Provide actionable insights and recommendations to Founder / Management for continuous improvement.
