WHO ARE WE?
Our vision is to transform human behaviour into actionable intelligence.
Our innovative technology powers ONE, our proprietary end- to- end platform, which enables organizations to turn complex behaviors into clear, data- driven insights. From understanding audience intent to curating highly refined segments, ONE bridges the gap between data and decision- making, empowering businesses to unlock meaningful engagement at scale.
To reach an under 18 audience, our platform, TotallyAwesome, is a contextual- first marketing solution that enhances ad effectiveness without using personal data and guarantees 100% brand safety. By combining human moderation, AI and psychological expertise, we deliver the right content to the right audience at the right time. Our multi- channel solutions reach over 600 million monthly users in APAC across Apps, Sites, YouTube and Gaming.
Using our proprietary Cognitive AI model, we process over 4 billion unrelated and unstructured data signals daily from the Open Web across 70+ countries. By decoding patterns, uncovering intent, and analyzing behaviors, we transform vast, complex datasets into actionable intelligence that businesses rely on to make smarter, more precise decisions.
SQREEM is a leading Cognitive AI company specializing in delivering Behavioral Intelligence, a transformative approach to understanding, mapping, and predicting human behavior.
The result is the world’s largest library of privacy- first, non- PII, GDPR- compliant intent and demographic signals, including ID- free cohorts that meet the highest global privacy and security standards, such as HIPAA, COPPA, GDPR, and ISO- 27001.
WHAT WILL YOU BE DOING?
The Performance Director will play a pivotal role in overseeing and optimizing the company’s campaign operations, ensuring operational efficiency, compliance, and profitability. This strategic position is ideal for a seasoned Performance Marketing professional who possesses robust operational oversight and leadership experience. You will report to the Head of Campaign Operations and collaborate closely with the SVP of Commercial Operations and Governance to drive process improvements and align Performance marketing, campaign operations & trading commercial strategies with broader business objectives.
How will YOU contribute to the Team?
● Campaign Operations Oversight:
○ Oversee end- to- end campaign processes, including planning, execution, and optimization of media buys across all digital platforms.
○ Identify and implement opportunities for process improvement, automation, and risk mitigation.
○ Conduct comprehensive reviews of the company’s end- to- end campaign operations workflows.
● Capability Assessment:
○ Provide recommendations for training, resourcing, and performance enhancement to ensure the team remains competitive and effective.
○ Evaluate the current campaign operations/trading team’s skillset, structure, and operational efficiency.
● Strategic Collaboration:
○ Work closely with the SVP of Commercial Operations and Governance to ensure campaign operations & trading commercials align with company policies and broader business goals.
● Performance and Risk Management:
○ Monitor key campaign performance metrics and analyze performance trends.
○ Ensure compliance with regulatory standards and internal governance frameworks.
● Reporting and Insights:
○ Support informed strategic and financial decision- making through data- driven recommendations.
○ Deliver regular updates and analytical insights to the CFO/COO.
● Governance and Compliance:
○ Ensure all campaign operations & trading activities adhere to internal controls and external compliance requirements.
