GROWTH / PERFORMANCE MARKETER
Growth Pipeline Owner | AI- powered SEO & Performance Marketing
Levels: Intern / Fresher / Junior
Working Hours: Monday to Friday, 8:30 AM – 5:30 PM
Working Location: Dong Hoa Ward, Ho Chi Minh City (formerly Binh Duong) – near HCMC National University Village
Reports to: CEO / Line Manager
Employment Type: Full- time
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KEY RESPONSIBILITIES
(Scope adjusted by level: Intern → Fresher → Junior)
Plan and execute growth initiatives across the funnel: Awareness → Lead → Trial → Paid
Build and optimize lead gen, retargeting, and conversion funnels
Track and optimize key metrics: Signups, CAC, CPL, ROAS, CVR, Trial → Paid
Support and own the growth pipeline to drive leads, signups, and Trial → Paid conversion; optimize CAC/CPL
Launch and optimize paid ads on Google Search, Meta, LinkedIn, and X (based on ICP)
Set up and manage analytics and tracking: GA4, Mixpanel/Amplitude, UTM tracking
Use AI tools for SEO, content creation, performance analysis, and basic automation
Collaborate on landing page optimization: A/B testing, CRO, heatmaps, session recordings
Prepare performance reports and insights for Line Manager / CEO
REQUIREMENTS
Intern: Final- year student or fresh graduate in Marketing, Business, Data, or related fields
Strong data- driven mindset, analytical thinking, and willingness to test and optimize
Basic experience with analytics tools (GA4, Mixpanel, Amplitude, or similar)
High sense of ownership, proactive attitude, and ability to execute with guidance
Familiarity with paid ads platforms (Google, Meta; LinkedIn and X are a plus)
Hands- on usage of AI tools for SEO and marketing (e.g., ChatGPT, Gemini, Claude)
Fresher / Junior: 0–2 years of experience in Digital Marketing, Performance Marketing, or Growth roles
Foundational understanding of growth funnels, paid media, and performance metrics
BENEFITS
Sports activities (Soccer, Badminton)
Holiday celebrations, teambuilding activities, annual company trips, and Year- End Party
Company- provided laptop and monitors
Support for learning and professional certifications
13th- month salary, calculated based on actual working months at INNOTECH
Performance- based bonus plan
PVI Health Care Package for all official employees
