Performance Marketing Executive

Marketing team is looking for hard- working and enthusiastic Senior Performance Marketing Executive With the mission to bring Cốc Cốc services to more Internet users, Marketing Department provides various marketing campaign and activities to attract, engage, and retain users. The position is expected to help Cốc Cốc acquire users by creating attractive marketing campaigns. As a Performance Marketing Executive, besides collaborating with Marketing Manager to deliver the full marketing campaign from strategic planning to campaign execution, you will participate in marketing research projects to provide strategic insights into product development.
RESPONSIBILITIES:
Analyze performance data, generate reports, and provide insights to optimize campaigns and inform product/marketing decisions.
Support partnerships and cross- functional initiatives to expand user acquisition channels.
Plan, launch, and optimize performance marketing campaigns across key channels to drive user acquisition and retention.
Research market trends, user behavior, and competitors to identify new growth opportunities in EdTech.
Assist other marketing tasks as assigned by the direct manager.
Manage and monitor campaign budgets, bids, and creative, ensuring maximum ROI and efficient CAC.
Conduct A/B testing on creatives, landing pages, and audience targeting to continuously improve campaign results.

Required skills:

Strong analytical skills and ability to work with data- driven decision making.
3- 5 years of hands- on experience in performance/digital marketing (preferably in EdTech products).
Proficiency with Google Ads, Meta Ads Manager, and analytics tools (Google Analytics, Data Studio, Power BI, or similar).
Good English communication skills; ability to work in a fast- paced, experiment- driven environment.
Experience managing campaign budgets and achieving KPI targets (CPL, ROAS, CAC, conversion rate).
Nice to have skills:
Effective communication to cooperate with internal and external stakeholders
Good presentation skills as well as being able to pitch new ideas.
Hands- on experience with EdTech industry

Professional growth:
What we are doing is difficult. This is why there are a lot of opportunities for you to learn and grow with support from a mix of the learning & development programs.
Coc Coc is a Vietnamese company but you will be working in an international environment with team members/partners/customers who are local and international.
You will work alongside talented team members who have a unique skill set and expertise in this market.
Compensations and benefits:
Periodic medical checkup, Advanced Health Insurance & Health/Social Insurances.
Great Trade Union benefits for your important life events such as birthday, marriage, newborn child...
Performance review twice/per year.
Special annual leave policy with a minimum of 20 days/year (including 1 day off on your birthday).
Attractive salary and bonus scheme with 13th- month salary.

Cập nhật gần nhất lúc: 2025-11-08 05:50:03