Performance Marketing Specialist (Ads)

Strategy & Execution

Analyze and propose A/B testing strategies for creatives, audiences, and landing pages in collaboration with the design and content teams.
Ensure campaign performance meets key KPIs such as CAC, CPL, ROAS, LTV/CAC ratio, and conversion rate.
Plan, launch, and manage multi- channel paid advertising campaigns (Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads).

Analysis & Optimization

Continuously optimize creatives, copy, landing pages, targeting, and bidding strategies to improve overall performance.
Utilize tools such as Google Analytics, Mixpanel, HubSpot, and Looker Studio (or equivalents) to evaluate campaign effectiveness.
Monitor, report, and analyze weekly/monthly performance across cohorts and funnels.

Collaboration & Insights

Work closely with the Product Marketing, Content, Design, and Growth teams to ensure a seamless funnel from Ads → Landing → Conversion.
Contribute actionable insights on market trends, customer behavior, and creative performance to support Growth initiatives.

Experienced in event tracking, pixel setup, conversion tracking, UTM tagging, and GA4 configuration.
Good English reading and writing skills.
Minimum 2 years of hands- on experience running paid ads campaigns (preferably for SaaS products, Shopify apps, or eCommerce tools).
Strong data analysis and ad performance interpretation skills, with the ability to make data- driven decisions.
Proficient in Meta Ads Manager and at least one other platform (Google Ads or TikTok Ads).

Salary range: Negotiate
Annual performance bonus & 13th – month salary: up to 3- month salary (based on your devotion and business efficiency)
Annual leaves: 12 days per year
Performance review and competency evaluation: 2 times per year.
Lunch meal + Parking fees provided.
Remote working days: 12 days per year
Treatment: annual health check- up at top clinic in VN, weekly shoulder massage treatment, monthly team bonding, annual company trip,…
Training program: ensure to cover product training for all newbie and other training programs according to the Company’s policy
Holiday bonus & Company trip

Cập nhật gần nhất lúc: 2025-11-08 11:25:03