Pr, Brand & Crisis Management Manager

PR & Crisis Management
· Train leadership and key teams on crisis communication and media interaction.
· Monitor media, social sentiment, and emerging issues to proactively address reputational risks.
· Serve as the primary liaison for crisis escalation and decision- making with senior leadership.
· Conduct after- action reviews and maintain continuous improvement of crisis readiness.
· Develop and enforce crisis- communication protocols; lead immediate response actions for any incident affecting corporate reputation.
Corporate & Brand Communications Strategy
· Cultivate strong relationships with media, government agencies, industry associations, and key community partners.
· Lead comprehensive internal and external communication strategies to strengthen brand reputation and stakeholder confidence.
· Provide strategic communication counsel to business units and senior management.
· Oversee corporate messaging frameworks, brand storytelling, and PR content direction.
· Prepare high- quality speeches, press releases, talking points, Q&A, and crisis responses for executives.
Social Media & Digital Engagement
· Manage content planning and ensure consistency of brand voice and messaging across all touchpoints.
· Conduct social listening, track sentiment data, and execute rapid- response tactics when required.
· Oversee multi- platform digital strategy (Facebook, LinkedIn, TikTok, YouTube, etc.) to drive visibility and engagement.
· Analyze platform performance through data- driven KPIs such as reach, engagement, conversion, and sentiment; optimize campaigns accordingly.
Event & Reputation Experience Management
· Create annual event roadmaps aligned with marketing and business objectives.
· Manage vendor sourcing, budgets, contracts, and on- site execution to ensure premium brand representation.
· Conduct event performance evaluation and implement improvements.
· Lead planning and execution of corporate events, press conferences, community programs, customer and investor events, and internal branding initiatives.
Brand Identity & Physical Touchpoints Governance
· Review, improve, and enforce brand guidelines related to corporate identity and visibility assets.
· Oversee brand compliance across all physical brand touchpoints including uniforms, signage, name badges, and employee appearance standards.
· Lead periodic audits to ensure consistent brand experience across all properties.

· Ability to influence, collaborate, and build strong stakeholder relationships across all levels.
· Bachelor’s degree in Communications, PR, Marketing, Journalism, Business Administration, or related fields.
· Proficient in digital communication analytics, social listening, and media monitoring tools.
· Strong public speaking and presentation skills, with confidence in spokesperson duties.
· Proven capability in media relations, reputational risk management, and crisis communication.
· High level of integrity, confidentiality, and judgment in handling sensitive matters.
· 8–10 years of experience in Branding, PR, Corporate Communications, or Crisis Management including at least 3 years in a managerial position.
· Solid understanding of crisis- mitigation frameworks and communication governance.
· Excellent written and verbal communication skills in both English and Vietnamese.

• Dynamic and sociable working environment.
• Salary and position is reviewed 1 time a year
• Company trip once a year + Joining party
• Having chances to get attractive company bonus every month/year
• Social insurance, health insurance, unemployment insurance and other benefits
• Bonus by individual ability and company’s performance.

Cập nhật gần nhất lúc: 2026-01-03 17:05:03