Product Communications Lead

Purpose of the Role: This role ensures that Easia’s products are not only operationally strong but also emotionally compelling and market- ready. The Lead transforms raw product data into powerful storytelling, supporting Marketing and Sales with content that inspires confidence and conversions. Positioned in Production, the role drives effective handover, training, and communication, maximizing impact across both core and growth markets.
Key Responsibilities

Develop narratives and sales hooks tailored to markets and aligned with brand positioning.
Research trends and competitor positioning to refine product storytelling.
Support Sales by answering questions on how to sell products effectively.
Highlight sustainability aspects in partnership with the Responsible Travel & Community Engagement Officer.
Develop training materials under Production Manager guidance (approved by Marketing).
Liaise with Marketing for requests on product updates/storylines, and coordinate forecasts to ensure synergy.
Reinvent the product launch process so Marketing and Sales receive story- driven, visually supported content ready to use.
Reinvent inspection reports into concise, targeted updates for Sales, Marketing, and other departments.

Skills: Excellent English writing and editing; ability to adapt content for diverse markets and skilled at creating emotional narratives and sales- ready hooks; familiarity with AI, CRM, or CMS platforms a plus.
Personality: Creative, persuasive, collaborative, detail- sensitive, passionate about product and marketing.
Experience: Ideally 5+ years in travel content, branding, marketing, or related fields. Open to candidates with transferable storytelling/communication backgrounds.

Laptop, Chế độ bảo hiểm, Du Lịch, Phụ cấp, Du lịch nước ngoài, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Phụ cấp thâm niên, Nghỉ phép năm

Cập nhật gần nhất lúc: 2025-11-04 03:15:03