The Barista & Coffee Product Specialist at Ly Gia Viên is a coffee expert and demo performer who combines technical knowledge of specialty café operations with storytelling that connects coffee origins, flavors, and brewing techniques. This role focuses on espresso, brewing methods, latte art, cold brew, workflow optimization, and equipment alignment. You will serve as both a Barista Trainer and Brand Ambassador, demonstrating how Ly Gia Viên’s professional equipment and premium ingredients empower cafés, hotels, and F&B operators to deliver world- class coffee experiences.
Coffee Expertise & Menu Development
Design and test coffee menus tailored to specialty cafés, hotels, and restaurant coffee programs.
Adapt global coffee trends for the Vietnamese market, including signature drinks and coffee- based innovations.
Demonstrate mastery in espresso extraction, brewing methods (pour- over, siphon, French press, etc.), latte art, and cold brew.
Provide workflow recommendations for efficient bar and café operations.
Demo & Client Engagement
Communicate coffee flavor storytelling, linking origin, roast, and brewing method to customer experience.
Conduct live and virtual coffee demonstrations showcasing equipment and techniques.
Train client barista teams on calibration, consistency, and workflow optimization.
Sales & Business Development Support
Partner with BDRs and AEs during discovery calls and demo stages, validating coffee solutions.
Identify opportunities for cross- sell/upsell (e.g., grinders, brewers, espresso machines, accessories).
Support onboarding with barista training and café operations guidance.
Brand & Communication Contribution
Act as a thought leader in specialty coffee, elevating Ly Gia Viên’s reputation within Vietnam’s coffee community.
Represent Ly Gia Viên at coffee festivals, barista competitions, and industry events.
Collaborate with the Communication team to produce coffee recipes, brew guides, trend content, and barista videos.
