VNEXT SOFTWARE is a technology company specialising in system development, mobile applications, AI, and Blockchain solutions for clients across Japan and international markets in Asia, Europe, and the Americas. With over 17 years of operation, VNEXT has grown to a team of more than 450 professionals, operating across five offices located in Hanoi and Da Nang (Vietnam), as well as Tokyo, Fukuoka, and Osaka (Japan).
ROLE OVERVIEW
We are seeking a sharp and strategic Global Marketing Manager to lead the transformation of VNEXT’s brand presence on the global technology landscape. The primary focus of this role is to restructure the corporate website into a core engine for international lead generation and customer acquisition.
KEY RESPONSIBILITIES
A. System Architecture & StrategyWebsite Restructuring: Lead the full- scale restructuring of the corporate website (https://vnext.vn/). Redesign the customer journey to optimise conversion rates from visitors to qualified leads.
Technology Integration: Select and integrate Marketing Automation, CRM, and tracking tools to scientifically and efficiently manage the customer lifecycle.
Strategic Branding: Position VNEXT’s brand effectively in the digital environment. Ensure a consistent, modern, and compelling value proposition aligned with the aesthetic and professional standards of clients in Japan, Korea, Singapore, and other international markets.
B. Mining & Lead GenerationGlobal Performance Marketing: Manage marketing budgets and execute multi- channel campaigns (LinkedIn, Google Ads, remarketing) to maintain a consistent pipeline of international leads.
Inbound Marketing: Build and optimise a structured content funnel. Maximise lead acquisition through SEO, whitepapers, and case studies.
Data Mining: Establish a user data mining system on the website. Analyze behavioral data to identify buying signals and deliver high- quality leads to the Sales team.
C. Management & LeadershipDepartment Management: Oversee overall Marketing Department operations and perform additional duties as assigned by the Board of Directors.
Data Analytics & Reporting: Develop performance dashboards to track key metrics (Conversion Rate, CPL, MQL). Take full ownership of marketing ROI.
Project Leadership: Directly coordinate internal teams (Content, Design, etc.) and technical partners (Web Developers) to ensure timely and high- quality execution of strategic initiatives.
III. REQUIREMENTSLanguage: Fluent in English, able to lead client pitching sessions, deliver in- depth presentations, and confidently handle Q&A discussions with international clients.
Education: Bachelor’s degree in Marketing, Communications, or a related field.
Management Experience: At least 2–3 years of experience as a Senior/Team Lead/Manager position
System Thinking: Strong understanding of modern website operations and UX principles. Ability to collaborate effectively with Designers and Developers to implement web optimisation strategies.
Tools & Technical Skills: Proficient in Google Analytics, Google Search Console, and Marketing Automation/CRM platforms (e.g., HubSpot, Mailchimp, etc.).
Personal Attributes: Result- oriented mindset, strong data sensitivity, and the ability to independently lead and execute projects.
Experience: Minimum 3–5 years of experience in B2B marketing (Preference for candidates with experience in IT Outsourcing/Software industries).
COMPENSATION & BENEFITS
Salary review twice per year based on performance and contribution.
Working days: Monday to Friday (off on Saturdays and Sundays) + annual leave in accordance with the current Labour Law.
Participation in Social Insurance, Health Insurance, and Unemployment Insurance in accordance with the Vietnamese Labour Law and company policy.
Compensation: Competitive and negotiable based on experience and performance. (Gross salary per month + performance- based business bonuses).
Annual health check- up (once per year).
7 premium healthcare insurance (PVI Care).
Engagement in vibrant company activities held monthly/quarterly/annually, including company trips, team building events, and year- end gala.
Participation in company clubs and internal communities (Football Club, Gaming Club, etc.).
Exclusively:
100% sponsorship for soft skills training, professional development programs, and reputable domestic/international certification exams, with rewards upon certification achievement.
International business travel opportunities to directly engage with overseas markets and clients, gaining first- hand market intelligence.
Unlimited learning access via Udemy online courses.
A professional working environment that empowers employees to maximise their potential and career growth.
HOW TO APPLY
Please submit your CV (with a 3x4 photo) in English, clearly stating your working experience and career history.
Applications should be sent to: hr@vnext.vn
Email subject: APPLICATION FOR [POSITION]_FULL NAME
Phone: (024) 3765 9333 (Ext: 105)
Priority will be given to early applicants.
Only shortlisted candidates will be contacted.
By submitting an application through VNEXT Software’s official recruitment channels (including tuyendung.vnext.vn, the VNEXT Software Recruitment Facebook page, or email addresses ending in @vnext.vn), candidates acknowledge and consent to the collection and processing of their personal data for recruitment purposes, in accordance with applicable data protection regulations.
