Senior Meta Media Buying (Remote)

Senior candidates with strong potential may be considered and promoted to Lead
Campaign Management & Optimization

Plan, execute, and optimize Meta Ads campaigns (campaigns, ad sets, ads, and audiences).
Manage and scale advertising budgets while maintaining target CPA, ROAS, and overall profitability.
Monitor and analyze key performance metrics such as CTR, CVR, CPA, CPM, Frequency, and Learning Phase.
Conduct continuous A/B testing across creatives, audiences, bidding strategies, and funnels.
Design and refine account structures to improve efficiency and scalability.

Performance Analysis & Growth
Identify performance bottlenecks and implement data- driven optimization strategies.

Troubleshoot issues related to ad accounts, compliance, and platform policies.
Ensure accurate tracking and attribution setup (Meta Pixel, CAPI, UTMs).
Maintain structured testing frameworks, optimization processes, and performance documentation.

Cross- Functional Collaboration

Align campaign strategies with marketing objectives and growth targets
Collaborate closely with Creative teams to develop and iterate performance- driven ad creatives.

Must- Have

3- 5+ years of hands- on experience running Meta Ads (Facebook & Instagram) with meaningful budgets. Senior candidates may also be considered, with potential for promotion to Lead.
Experience working with structured processes, testing frameworks, and optimization logs.
Strong understanding of: User acquisition funnels, conversion tracking (Pixel, CAPI, UTMs), attribution models, learning phase mechanics and scaling strategies.
Data- driven mindset with strong analytical skills.
Proven track record of achieving strong performance metrics (CPA, ROAS, scaling results).
Ability to work independently and take ownership of performance outcomes.

Preferred (Nice- to- Have)

Background in high- volume consumer apps or aggressive user acquisition verticals.
Familiarity with multi- account setups, AdsPower, cloud desktops, or account risk
management systems.
Strong English communication skills.
Experience building or scaling an in- house Meta buying team.
Experience managing large- scale monthly budgets.

Clear growth pathway toward senior leadership roles.
Opportunity to build and grow within a high- performance in- house team.
High ownership and autonomy in driving strategy and results.
Competitive compensation aligned with performance and experience.

Cập nhật gần nhất lúc: 2026-03-15 13:00:04