Overview
Responsibilities
The team delivers Affiliate Marketing Solutions for global top client in FMCG industry. If you are interested in doing new things, creating innovations, being business partner for leading giant client and expanding in diverse markets, so you are the next talents we are looking for.
Ecommerce & Affiliate Planning (60%):
• Supervise and plan e- commerce animation plan implementation (promotions, exclusive deals, special offers, live shows …) & Affiliate incentive plan in line with local market needs and competitors’ benchmarks
• Monitor sales trends and evaluate forecasts through an analysis of key performance indicators (KPI), prepare reports, and share the results with the central planning and the e- commerce corporate team
• Manage the daily workflow of all client campaigns, and works with various internal and external stakeholders, including Ecommerce Retailers (Shopee, Tiki, Lazada), Social Commerce Channel (TikTok) and Affiliate Publishers to deliver campaign objectives.
• Develop strategies and makes in- depth recommendations based on a strong grasp of analytics, eCommerce Affiliate marketing & Influencers Affiliate Campaign
• Analyze data and structure relevant information for the client&039;s benefit, in line with business indicators specific to their industry(eg: FMCG, retail,…)
• Be able to organize & delegate, sensitive to needs & problems of reporting staff – works across buying & planning issues
• Transform data into actionable, easy- to- read output to drive business decisions, insights, and outcomes Business & Data acumen in managing P&L of Project and Category revenue.
• Work closely with the KOLs/KOCs team on commercial/incentive planning, and operation. Especially, Client stakeholders within the brand marketing team and brand ecommerce champions to ensure brand consistency
• Be aware of opportunities to drive revenue streams from existing relationships and leverage cases from existing relationships to create new relationships
Performance and Optimization (40%):
• Forecast sales performance trends (GMV, ROAS), provide solutions on optimization and quick actions to meet the KPIs within a very tight period
• Timely execution of promotional levers to deliver against strategic category goals
• Be responsible for regular reports on Ecommerce campaigns (daily, monthly, campaign) and handling ad hoc tasks if any
• Work closely with E- Retail partners & Affiliate Vendors to ensure smooth cooperation while implementing the campaign and build the optimization tactics to keep pattern growth month on month campaign.
• Optimize promotional effectiveness on eCommerce Campaigns, specific Affiliate Programs, and well collaboration with KOL/KOCs to win D- day and achieve P&L monthly
• Be in charge of campaign implementation, and budget management on relevant eCommerce platforms (Tiki, Shopee, Lazada….), other online acquisition channels: affiliate marketing, social commerce media (Tiktok),…to achieve GMV target.
• Monitor competition and provide suggestions for improvement
