Trade Manager (Beauty/ Cosmetic)

The Trade Manager is responsible for developing and executing omni- channel plans to elevate consumer experience at the Point of Sale (POS) across offline and online channels. This role ensures the brand is visually compelling, educational, and conversion- driven through retail activation, merchandising, promotion strategy, and shopper engagement. Drive sell- out growth by transforming shopper experience into brand preference and purchase.
Omni- Channel Trade Activation

Develop the annual, monthly trade marketing plan cross- channel activation connecting offline → online.
Work closely with the marketing team to synchronize campaign messages and data collection.
Deploy promotion mechanics for different channels (bundle, cashback, loyalty, member gifts, trial size programs).

Consumer Experience & Merchandising at POS

Ensure planogram compliance and optimize visibility and shelf strategy.
Develop effective education touchpoints at POS: testers, demo stations, beauty advisor scripts, QR education, sampling systems.
Build and execute consumer- centric POS monthly plans (offline stores, pharmacies, beauty chains, e- retail).
Collaborate with designers to create brand- aligned POSM and visual assets.

Channel Strategy & Sell- Out Optimization

Work with Sales to build Joint Business Plans (JBP) with key retailers.
Identify growth opportunities by retailer, region, and channel performance.
Propose SKU assortment per channel based on shopper missions and price tiering.

Communication & Training

Coordinate with the training department to train BA, ensure BA has enough knowledge and consulting skills.
Coordinate with MKT/brand team to produce in- POS educational content: brochures, screens, sampling guidance, and KOL/Expert contents.
Responsible for determining training content for BA: product knowledge, selling techniques, beauty consultation scripts...

Data Analytics & Performance Tracking

Analyze sell- out data, POS activation performance, shopper behavior insights.
Track ROI of promotions, merchandising investment, sampling effectiveness. Provide monthly dashboards and actionable optimization plans.

Experience in commercial planning, and ROI analysis.
Experience working with dermocosmetic chains, pharmacy channels, and premium experience brands is a plus.
3- 5+ years Trade/Shopper/Channel/Brand or Key Account experience in beauty, cosmetics, OTC, dermocosmetic, or FMCG with high education needs.
Has managed trade budget + cross- channel POS transformation.
Proven record of building annual trade plans, not just executing.

Skills

Negotiation & influence at retailer
Budget Management
Data- driven, education- driven, consumer- centric
Business owner mindset
Able to push innovation in shopper experience
Customer understanding
Strong leadership + cross- functional influence
Strategic planning & Result oriented
Omni- channel activation & POS digital integration
Data Analytic

WHY JOIN VIGO?
At Vigo, we’re not just growing – we’re evolving. You&039;ll be part of a dynamic team that values initiative, creativity, and collaboration. We offer opportunities for personal and professional development in a fast- paced, supportive environment where your ideas and contributions truly matter.

Working Hours: Monday to Friday: 08:30 – 18:00 & Saturday (morning): Online working session
Opportunities for training and development with top experts in the beauty industry.
Full employee benefits and insurance in accordance with labor laws.
Dynamic, young, and professional working environment with many opportunities for advancement.
Regular team- building activities such as birthdays, holidays, company trips, and celebrations.
Attractive salary package: Fixed base salary (based on capability) + Sales commission + KPI bonus.
Annual salary review based on performance.
13th- month salary, performance and KPI bonuses.

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Cập nhật gần nhất lúc: 2026-03-13 00:40:03