Trade Marketing Manager

Well follow through to steer trade MKT activities to ensure quality execution & better results.
Cross functional communication, coordination & integration internally to facilitate key projects moving forward.
Closely work with sales teams, distribution partners to get field inputs and make local plans for execution if necessary.
Monitor / Coach/ Train for team member to align the Trade team towards the business objectives.
Guide, manage agencies to fully execute aligned trade MKT activities.
Develop and implement trade promotions for category, distribution channels, and target customers according to the allocated budget.
Evaluate trade campaign that provide data & suggestion to improve trade promotion campaign.
Create related support policies and allocate promotions for customer/shopper to avoid channel conflict.
Market research & market visit to review and evaluate trade campaign, competitor’s actions and industry data reports (both internal & external) to propose actions plan (Sales / Marketing / Trade) for each channel / region.
Collect MKT intelligence for analysis, feedback BOD and make suggestions to take actions if any.
Lead PG team to implement trade activation activities.
POSM creations & management.

Speaking and writing proficiency in English;
Capable of analyzing big amount of data and create a strategic suggestion to sales team;
FMCG experience is a must.
Innovative thinking & Flexible: able to lead team in new ways of thinking and execution;
Familiar with distribution & retailer development;
Leadership skills and Strong management skills, able to lead and drive actions;
At least 3- 5 years working experience in trade marketing and managerial level;
Graduated from University in marketing, communications, journalism Business Administration or related major;
Good at Microsoft Word, Excel, Outlook, and PowerPoint;

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Cập nhật gần nhất lúc: 2025-10-24 22:45:03