Trade Marketing Manager

Ensure excellence in execution at point of sale through strong collaboration with Sales and on- ground teams.
Design and execute national and regional trade initiatives to drive sell- in and sell- out, including promotions, trade deals, incentives, and in- store visibility programs.
Lead end- to- end POSM planning: concept development, production, distribution and compliance monitoring.
Build and maintain strong business relationships with key accounts, distributors and strategic trade partners.
Partner with Sales, Brand Marketing, Finance and Supply Chain to align demand forecast, inventory planning, pricing strategy and activation calendar.
Monitor and evaluate trade programs using clear KPIs to assess effectiveness and propose continuous enhancements.
Develop annual and quarterly Trade Marketing strategies aligned with brand and business growth objectives.
Optimize trade investment and budget allocation to maximize ROI and sustainable channel performance.
Safeguard channel balance by managing promotional mechanics, pricing architecture, and channel differentiation to avoid cannibalization.
Analyze channel performance, pricing, market dynamics and competitor activities to inform timely trade interventions.
Build tailored channel strategies for OTC, MT, and ETC to enhance brand presence, shopper experience, and commercial competitiveness.

High sense of ownership, agility and resilience in a fast- paced growth environment.
Minimum 5 years of Trade Marketing and Brand Marketing experience in FMCG, Consumer Healthcare or Pharmaceutical industry.
Strong commercial acumen, analytical thinking and data interpretation skills.
Experience working with pharmacy or healthcare channels is an advantage.
Proven success in managing multi- channel (omni- channel) trade environments such as OTC, MT, GT/ETC, and e- Commerce.
Demonstrated excellence in trade program design, execution and performance management.
English proficiency (both spoken and written) is required.
Strategic, structured, and results- driven mindset.
Strong collaboration skills with the ability to influence cross- functional teams.
Strong project management, stakeholder management and communication capabilities.
High level of proficiency in Microsoft Office (Excel, PowerPoint); familiarity with BI tools is a plus.
Bachelor’s Degree in Business, Marketing, Economics or related fields.

Competitive compensation and career development opportunities.
A collaborative and performance- oriented culture that values innovation, ownership and leadership.
Full salary insurance; 13th salary, business bonus
Opportunity to join a high- growth, science- led organization shaping the future of probiotics.

Cập nhật gần nhất lúc: 2025-11-26 22:05:02