Trade Marketing Specialist - Pet Food

Develop Channel Plan
Support Marketing Manager and coordinate with Sales Managers to create channel plans for General Trade, Modern Trade, and E- commerce.
Define store classification, products, pricing, promotions, and new product pipeline.
Plan & Execute Sell- Out Programs
Work with Sales Managers to implement sell- out programs, including promotions, discounts, rebates, and loyalty schemes for GT and MT.
Plan & Execute POS Visibility
Plan and execute in- store and out- of- store visibility initiatives in coordination with Sales and Brand Marketing.
Plan & Execute Shopper Marketing Initiatives
Support Marketing Manager to execute shopper marketing activities:
- Organize store activations
- Manage Brand Advisors team
- Co- branding activities and shopper promotions at GT & MT stores
Market Intelligence
Track monthly ADM performance and competitor activities (new products, pricing, sell- out, shopper marketing).
Visit points- of- sale/customers at least once a week.

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Cập nhật gần nhất lúc: 2025-11-15 11:50:02