Trade Marketing Specialist

Responsibilities and Duties:

Optimize Experience & Conversion: Design a seamless customer journey at touchpoints, testing and optimizing on- site conversion methods (QR codes, leaflets, service demos, etc.);
Ideate & Execute Touchpoints: Develop and implement attractive booth, POSM, and event concepts at points of sale, ensuring alignment with communication goals and target audiences;
Negotiation & Local Collaboration: Negotiate locations, work with apartment management, event organizers, or local authorities to deploy activities and integrate the brand into the community;
Analysis & Improvement: Monitor, interpret, and evaluate the effectiveness of offline campaigns (reach, engagement, conversion). Analyze competitors to propose continuous improvements;
Expand & Manage Locations: Scout, connect, and directly engage with strategic locations (apartments, buildings, residential areas, etc.) to deploy effective offline activities;
Perform other tasks as assigned by direct management.
Team & Partner Management: Manage and train PG teams/collaborators at points of sale. Coordinate with internal teams and local partners for co- branding activations and synchronized communication;
Event & Activation Management: Plan, organize, and supervise offline sales programs, directly engaging customers on- site (events, booths, sampling, mini- games, etc.);

Qualifications and Skills:

Bachelor&039;s degree in Marketing, Business, Communications, or related fields;
+2 years of experience in Trade Marketing / Activation / BTL Marketing, preferably in the service or trading sectors;
Proactive, agile, and handles pressure well;
Proven experience with new sales points, showrooms, and activation booths;
Skilled in personnel coordination and data- driven improvement;
Excellent communication, presentation, and persuasion;
Works independently, collaborates effectively, willing to travel;
Understands offline metrics (reach, sampling, conversion, CPT);
Proficient in venue negotiation, surveying, and budget planning;
Strong visual & brand thinking for booth/POSM design;
Familiarity with building/apartment management, local markets, and shopping malls;
Have a personal laptop.

At bTaskee, we don’t just work – we thrive with top- notch benefits!

Celebration Perks – Special benefits for birthdays, weddings, childbirth, and more;
Generous Leave Policy – Enjoy 12–16 annual leave days per year;
BYOD Support – Get an allowance while enjoying the flexibility of using your own laptop;
Comprehensive Healthcare – Regular check- ups & a premium health package;
Premium Healthcare- Exclusive top- tier health insurance for your well- being;
Engaging Workplace – Activities & exciting team- building events;
Annual Performance Review – Unlock growth opportunities every year;
SHUI Compliance – Contributions aligned with legal regulations;
Competitive Salary – Rewarded based on your experience and skills;
13th- Month Bonus – Rewarded based on both your performance and the company’s success;
Advance Home Care Benefit – Get a monthly bTaskee package, freeing up your time for learning, relaxation, and self- care.
KPI- Based Salary – Earn what you deserve through your contributions;

Working Location: HQ Tower- 201 Tran Nao, An Khanh Ward, Thu Duc City, HCMC
Working Schedule: Monday to Friday- 09:00 AM to 06:00 PM

Cập nhật gần nhất lúc: 2025-11-06 15:35:03