User Growth Specialist - Healthcare Application

About FPT Healthcare:
FPT Healthcare is dedicated to improving healthcare access and engagement in Vietnam through our cutting- edge healthcare application. We are looking for a User Growth Specialist to help us connect with more users and maximize our platform&039;s positive impact.
Overview:
We are seeking a User Growth Specialist to drive user acquisition, conversion, and retention for our Healthcare application in Vietnam. This role focuses on expanding reach, improving engagement, and maximizing user lifetime value through multi- channel growth strategies. You will be responsible for SEO/SEM, content development, community growth, and data- driven optimizations to enhance user expansion. By analyzing user behavior, refining conversion funnels, and improving retention tactics, you will play a key role in scaling the platform’s impact.
Responsibilities:
Brand & Community Growth
• Manage Facebook/Zalo engagement strategies to foster active user communities.
• Enhance app visibility through media partnerships and public events.
• Develop engaging medical content to attract and retain app users.
• Collaborate with local Vietnamese KOLs and influencers to increase brand credibility.
Medical Content Strategy
• Develop a multi- platform content ecosystem (YouTube Shorts, TikTok, Hello Bacsi).
• Implement a content strategy mix:
60% Basic health education (Disease Encyclopedia).
10% Trending health topics (e.g., dengue fever protection).
30% Scenario- based guides (Online consultation tutorials).
• Optimize content distribution and track performance metrics (CTR, shares, engagement).
SEO & Organic Growth
• Scale Zalo community growth via referral programs and engagement- driven initiatives.
• Improve Google/Cốc Cốc search rankings for high- intent medical keywords.
Data- Driven User Optimization
• Use Heatmap and analytics tools to enhance user experience and optimize conversion funnels.
• Identify high- value patient segments (chronic diseases, repeat visits).

• Data- driven mindset with strong analytical, communication, and execution skills.
• Strong understanding of Vietnamese medical content regulations and industry trends.
• Proficiency in Facebook, TikTok, YouTube, Zalo growth strategies.
• Experience working with medical influencers, hospitals, or MCN organizations is a plus.
• Proven track record in scaling medical platforms or managing health- related digital communities (50,000+ followers preferred).
• 3+ years of experience in user growth, digital marketing, or community engagement.

Annual leave, holidays and participate in large- scale cultural activities of the Corporation
Friendly, open, young working environment, unique culture.
Full benefits according to labor law.
Attractive income according to ability.
Annual health care; FPT care health insurance for employees (Support for medical examination and treatment costs at all hospitals); Taking care of the spiritual life of employees and relatives, etc.

Cập nhật gần nhất lúc: 2025-12-31 01:10:02