House of Première is a Retail Concept that offers fine selection multi-fashion brands, home decor, together with lifestyle and concierge services.



At House of Premiere, sustainability is more than a buzzword; it’s a serious approach to business. Sustainability stimulates innovation, creates competitive advantage and often reduces costs. It’s an opportunity to grow while helping to protect and preserve our planet.



Across the Group we invest in the preservation of traditional craftsmanship through our brands’ training programs and technical schools. Teaching young talent these age-old techniques not only ensures that traditional know-how is passed from generation to generation, it also helps guarantee their future employment.



Our primary strategy is to release the organic growth potential of our current brands so they can: expand into new markets; reinforce their presence in mature markets; develop their distribution networks and create a robust omni-channel experience for their customers – whilst retaining their individuality. Our strategy also includes the acquisition of small- to medium-sized companies that complement our existing portfolio and offer strong potential for growth.