ACCOUNT EXECUTIVE
jUL 2017 -
NOW
Key Clients: Chubb Life Vietnam, HTC, SCC, Insee, CapitaLand, Hennessy, VMS, Bose.
Communication plan for 6 months, 1 year or ad-hoc campaign from concept to execution: ideas, campaign roll-out, keyhook, tactics, content plan and timeline and budget management.
Digital marketing:
• Fanpage Retainer: roles as admin of fanpage to post content according content calendar, community and crisis management, daily, weekly and monthly report.
• Facebook ads, Google ads, Youtube ads management and optimization.
• Website development
• Video/shooting production
PR & Partnership:
• Support PR team in content development and quotation.
• Propose KOLs/Influencers list, develop their content, timeline and budget for the campaign, report their works.
Project Management: as a key contact to build long-term relationship with clients and being flexible to respond to their requests.
•Corporate and liaise well with internal team to deliver the best outcomes.
•Paperwork, legal, procedure.
•Small event/workshop organization in sometimes.
Achievement:
- Reach over 100% KPIs as Facebook Retainer.
- 100% success ratio of bring communication project in on timeline and to budget with high ROI (VMS 2017, Chubb Life Vietnam 2017, Hennessy Very Special 2017, Glenmorangie Master Mix..)
EVENT & PARTNERSHIP EXECUTIVE
SEP 2016 -
JUNE 2017
Epomi is a cosmetic retailer on online and offline platform.
Event & activation: Propose in-detail creative campaign and activation plans for specific brands in order to meet targets and maintain high ROI.
Internal partnership: Initiate and maintain relationship with cosmetic brands following business, marketing plan.
External partnership: Seek and initiate cooperation with third party brands, organizations to create diversified offer values for the customers.- Account: maintain relationship and tracking activities from publishers, KOLs, influencers.
Achievement:
- Key Partners: Shiseido, Bioderma, La Roche-Posay, Coffee Beans, CGV, MyTour, Uber…
- “Empower Women” workshop campaign, partner with Shiseido and Coffee Beans & Tea Leaf Vietnam (October 2016).
- “Epomi Beauty Store Grand Launch”, achieve 100% traffic and sales KPIs (December 2016).
- “Change Your Skin” private sale at Bitexco Financial Tower, with over 300 participants (August 2016- Part-time).
- “Skin Analysis” store activation, partner with Shiseido, Bioderma, La Roche-Posay, Paula’s Choice (Current).
BUSINESS DEVELOPMENT EXECUTIVE
NOV 2015 -
AUG 2016
IQS Center is a business academy in marketing , customer services, business management.
- Finding new potential clients and identify business opportunities and maintain long-term relationship.
- Workshop organization for branding and acquiring new customers.
- Propose proper training plan for client’s business team or management team.
- Reporting: collect, analyze and summarize sale number, client feedback.
Achievement
- Personal sales growth 20% after every 2-month
- “Insight Talent” project launching campaign, with 100% traffic and sales KPIs.
ACCOUNT EXECUTIVE
MAR 2014 -
otc 2015
Eurofins Scientific is a leading international group of laboratories providing a unique range of analytical testing services to the pharmaceutical, food, environmental and consumer products industries .
- Proposing analytical testing service for client’s product according portfolio.
- Perform quotation, contracting and follow up with the services until final testing report.
- Maintains relationships with clients for re-order, or referral.
- Reporting: Collect, analyze, and summarize the sale report to Account Manager.
- Laboratories testing education workshops and events for branding and sales to acquire new customers and fulfill client needs.
Achievement:
- Reach 90% personal sales and client positive sentiment KPIs every month.
JUNIOR EVENT EXECUTIVE - PART-TIME
2010 -
2012
- Support the main event executive crew from logistic to production in key projects (Vietnam
NextTop Model, Project Runway)
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