#12410 Mẫu CV Brand & Operation Manager thiết kế chuẩn nhất 2024

Thông tin liên hệ

Gợi ý: Cung cấp đầy đủ thông tin như

78, Thôn Hùng Kiệt, Xã Phi Cầm, Quận 35 Ninh Thuận

[123job protected]

28-11-1983

[123job protected]

Mục tiêu nghề nghiệp

Gợi ý: Cần đưa ra mục tiêu rõ ràng, tránh lan man

Mid-term: Acquire a wide range of expertise in departmental routines and manage successfully functional strategies:
(1) Sales & Marketing;
(2) Human resources;
(3) Accounting & Finance;
(4) Service & CRM operations;
(5) Training;
(6) Purchase, Stock & Demand Forecast;
(7) Visual & Merchandising;
(8) Distribution network;

Long-term: Achieve competence in managing íbusiness strategy to build and sustain competitive advantage in inherently turbulent environment

Trình độ học vấn

Gợi ý: Liệt kê tất cả các trường bạn đã từng học từ ĐH tới giờ

Cử nhân Kế toán 2013-10 - 2015-09

Trường ĐH Mỏ Địa Chất Hà Nội
- Bằng tốt nghiệp: Loại Khá - Điểm tích luỹ: 7.2 - Hệ chính quy

Kinh nghiệm làm việc

Gợi ý: Liệt kê, mô tả các công việc bạn đã từng làm

BRAND MANAGER JUN 2017 - Current

(1) Formulate and implement growth strategy for L'Occitance brand in Vietnam.
(2) Develop and deploy: (1) Sales & Marketing plan; (2) Purchasing plan; (3) Inventory management; (4) Training and recruitment headcount plan; (5) CRM plan; (6) Partnership plan; (7) Distribution plan; (8) Forecasting: Sales, Demands & Stock.
(2.1) Control Marketing A&P budget in accordance with Sales plan.
(2.2) Develop Purchasing plan on the basis of Sales & Marketing plan to compliant with marketing calendar.
(2.3) Control Inventory, goods allocation to reassure a healthy stock for launching & sales demand.
(2.4) Develop training & recruitment, headcount plan to re-assure the human resources for Back Office and Sales Staffs to operates L'Occitane nationwide in compliant with salary and training fund.
(2.5) Develop CRM plan in accordance with the A&P budget and meet customer requirements.
(2.6) Develop Partnership plan to widen the customer database and offer more benefits to L'Occitane customers.
(2.7) Develop distribution plan of new store opening / store closing in accordance with current business status of each store & P&L situation.
(2.8) Re-setup and develop all auto & online-excel-templates for Sales & Inventory analysis from POS raw data. This renovation has been helped to control the stock, the forecast accuracy, the sales and demands, the deduction rate, the sales of BAs, the MOS of each SKU/Store... efficiently and the time consuming for this procurement is improved dramatically.
(3) Control P&L and Financial KPIs (planning & allocation of cash flow for L'Occitane).

MARKETING MANAGER cum DEPUTY BRAND MANAGER JUN 2015 - Jun 2017

1. MARKETING MANAGER (JUN 2015 > APR 2016)

Generally,
(1) Develop local marketing and communication plans closely aligned with regional launch calendar and guidelines
Particularly,
(2) Maintain visual merchandising (VM) in compliance with international and regional guidelines in great detail. (Note. VM is integral to branding in L'Occitane):
(2.1) Strictly supervising agencies' execution of regional guidelines
(2.2) Frequently verifying agencies' qualification to meet rigorous requirements of L'Occitane
(2.3) Always assure execution on schedule
(3) Draft and implement the 360-degree marketing campaign, which is firmly based on target audience, brand positioning and shopper behavior to assure brand guideline in harmony with the Vietnam market
(4) Develop and deploy the communication plans: Events, Press, KOLs and Activations
(4.1) Build and maintain close relationship with celebrities
(4.2) Have clear plan for approaching KOLs
(5) Support sales:
(5.1) Develop incentive schemes
(5.2) Draft sales promotion
(6) Be responsible for human resource plan nationwide:
(6.1) Develop and gradually optimize interview procedure
(6.2) Exhibit potential career path and learning opportunities for employee to improve turnover of staff
(6.3) Perform informal as well as formal team building to make employee more loyal to the team
(7) Budget for the annual/quarterly/monthly marketing as well as communication plans on purpose of meeting sales target:
(7.1) Cautiously develop planned expenditure
(7.2) Strictly control actual expenditure's departure from the planned to take necessary, timely steps
(7.3) Deal with agencies for better rates or conditions;
(7.4) Always to keep cost of projects within budget

2. DEPUTY BRAND MANAGER (APR 2016 > Current)

(1) Formulate and implement growth strategy for L'Occitance brand in Vietnam
(2) Develop and deploy: (1) Sales & Marketing plan; (2) Purchasing plan; (3) Inventory management; (4) Training and recruitment plan; (5) CRM plan; (6) Promotion plan; (7) Forecasting: Sales, Demands & Stock
(2.1) Control Marketing A&P budget in accordance with Sales plan
(2.2) Develop Purchasing plan on the basis of Sales & Marketing plan to compliant with marketing calendar
(2.3) Control Inventory, goods allocation to reassure a healthy stock for launching & sales demand
(3) Control P&L and Financial KPIs (planning & allocation of cash flow)

DEPUTY BRAND MANAGER JUN 2014 - NOV 2014

(1) Operate SISLEY & BENETTON brands in Vietnam (develops strategies, growth plans for both brands)

(2) Do the branding activities & brand positioning in Vietnam in according to regional guidelines: Marketing/PR (ATL & BTL activities, online activities through social media, PR activities, promotion programs, etc.)

(3) Control the financial situations of the brands

(4) Brands’ human resources management (recruiting, training, etc.)

(5) Brands’ logistic activities management (Inventory, goods allocation, etc.)

(6) Be responsible for Buyer, Order, Sales, Merchandiser, Distribution Channels activities in accordance to brands strategies.

FOUNDER SEP 2013 - JUN 2015

(1) Do the wedding & event planner for personal / social events (birthday party, wedding party, reunion party, etc.)
(2) Develop the whole concept for the events
(3) Supervise & control the budget
(4) Setup, decorate, and supervise the event from the beginning to an end
(5) Cooperate vendors for final event setup

MARCOM SPECIALIST MAR 2009 - SEP 2013

ASSISTANT TO VICE PRESIDENT AUG 2007 - MAR 2009

SECRETARY TO VICE PRESIDENT DEC 2005 - AUG 2007

Kỹ năng

Gợi ý: Liệt kê danh sách kỹ năng của bạn

Data analysis & structure

Planning

Operations

Dealing & negotiation

Managing projects

Adaptability

Communication

Chứng chỉ

Gợi ý: Các chứng chỉ bạn đã đạt được

UNIVERSITY OF ECONOMICS HCMMASTER | Business Administration
FOREIGN TRADE UNIVERSITYBACHELOR | INTERNATIONAL TRADE
THE CENTRE OF ECONOMICS DEVELOPMENTCERTIFICATE OF ACHIEVEMENT | Import & ExportRelated coursework: practical knowledge about International Trade
HO CHI MINH CITY PHOTOGRAPHIC ASSOCIATIONCERTIFICATE OF ACHIEVEMENT | PhotographicRelated coursework: practical knowledge about DSLR camera
L'OCCITANE EN PROVENCEASIA MARKETING CONFERENCE IN JAPAN | Marketing & Brand Strategy FY16-17Related topics: Brand Vision & Strategy, Marketing & Communication strategy, Concept & VM strategy, Product & Training Strategy, CRM Strategy, FY16-17 Budget Priorities, Competitors Overview & Market visit
L'OCCITANE EN PROVENCEORIENTATION PROGRAM IN HONGKONG | Orientation ProgramRelated topics: L'Occitane Group overview, Brand Vision & Strategy, Marketing & Communication Orientation (Operational Marketing Plan, Promotion, A& P Budget, Marketing Tools & Guideline), VM Orientation, Product & Training Overview (L'Occitane products, rival products, skin structure, skincare routine, research about skin, etc.), L'Occitane Foundation overview, Competitors overview
L'OCCITANE EN PROVENCEASIA MARKETING CONFERENCE IN KOREA | Marketing & Brand Strategy FY17-18Related topics: Brand Vision & Strategy, Marketing & Communication strategy, Concept & VM strategy, Product & Training Strategy, CRM Strategy, FY17-18 Budget Priorities, Competitors Overview & Market visit

Hoạt động

Gợi ý: Các hoạt động bạn đã từng tham gia

MU EVENT PLANNER (SEP 2013 > JUN 2015)

PERSONAL EVENT PROJECTS :
- Develop concept and theme based on customer's desire and budget
- Control budget and manage event
- Work with agencies to execute all the concerned categories for the event.
- Event projection & make the event happened.

Links for event reference:
(1) Minh & Uyen Wedding (OCT 2011)
http://www.projectwedding.com/ourwedding/minhuyen
At this time, this wedding was pioneer in using paper flower decoration. The idea of using Volkswagen vintage beetle and mini-bus was impressed and Volkswagen has shared this idea on their Fanpage http://bit.ly/2pp2tWY
(2) Phong & Huong Wedding (JUL & SEP 2014)
- At HCM City SEP 2014:
https://www.youtube.com/watch?v=oDIu0aqhYbk
- At Gia Lai Province JUL 2014:
https://www.youtube.com/watch?v=IXkTFHylV3g
(3) Baby Do Uyen Nhi's 1st birthday (JUL 2012)
https://www.youtube.com/watch?v=uIc8cINknic
(4) Baby Nguyen Truc Khanh's 1st birthday (JUL 2014)
http://bit.ly/2qdN2Rr
(5) Baby Do Minh Quan's 1st birthday (JAN 2016)
https://www.youtube.com/watch?v=13epNFc00bY

L'OCCITANE EN PROVENCE - HALS GROUP (JUN 2015 > CURRENT)

CORPORATE EVENT PROJECTS :
- Develop concept and theme in compliance with budget & guideline from brand
- Control budget and manage event
- Work with agencies to execute all the concerned categories for the event
- Event projection

Link for event reference:
(1) L'Occitane En Provence | Aroma Press Launching (SEP 2015)
http://bit.ly/2qdW5lI
Regional team has shared the event as Best Practice of Vietnam team for APAC's reference
(2) L'Occitane En Provence | Reine Blanche Whitening Range | Trial & VIP Day nationwide (APR 2016)
http://bit.ly/2qebIw8
(3) L'Occitane En Provence | Reine Blanche Whitening Range | Press Launching (APR 2016)
https://nudoanhnhan.net/duong-trang-tu-canh-hoa-tran-chau-mai.html
The launching decoration was so impressed that regional team has shared as Best Practices for APAC's reference.
(4) L'Occitane En Provence | Reine Blanche Whitening Range | Activation @ Takashimaya (MAR 2017)
http://bit.ly/2pp6wT6
(5) HALS GROUP | Year-End "Pool Party" for employee (DEC 2017)
https://www.facebook.com/dathao.mon/videos/1389370957748873/

CHARITY EVENT PROJECTS :
(1) HALS GROUP x THIEN VIET Foundation | "Hope Season" Charity Concert Night (DEC 2016)
http://www.elle.vn/diem-tin/l-occitane-va-dem-nhac-tu-thien-mua-hy-vong
Charity Music Night with participant of Mrs Truong My Hoa - Vietnam Former Vice President, Trinh Nam Son Singer. The auction was raised nearly 600 million VND for charitable activities in 2016.

NEW-STORE OPENNING PROJECTS :
- Deal with Department Store for the counter position
- Work with regional team for the project (Concept team for the layout and concept, VM team for the visual & zoning guideline, Logistic team for furnitures process)
- Work with local team for the project (Construction agencies, Logistic team for furnitures import, BOD & Finance team for budget, cash flow, P&L, break-event point, VM team)
- Control budget & timeline for on-time openning
- Marketing & Communication plan for the openning

Link for event reference:
(1) L'Occitane En Provence | Flagship store at Takashimaya (JUL 2016)
http://bit.ly/2pp3ezw
This is a key project of the whole retail market in 2016 and regional team pay a lot of attention on Takashimaya for Vietnam market. And regional team also shared L'Occitane Takashimaya counter as best practice of Vietnam FY16.
(2) L'Occitane En Provence | Counter at Robins Department Store (AUG 2016)
(3) L'Occitane En Provence | Renovation counter at Parkson Da Nang (SEP 2016)

Giải thưởng

Gợi ý: Thành tích và giải thưởng đã từng đạt được

Giải nhất tin học văn phòng 2017-10

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