Marketing Specialist
November 2017 -
Present
- Work closely with Marketing Manager to develop a strategic local marketing calendar that reflects the cultural / seasonal needs of the region
- Work with and act as a point-of-contact with global agencies to provide fruitful feedbacks about digital plan, sale campaign and local market trends as well as answering briefs, relating to key seasonal concepts that is relevant
- Provide feedbacks of new route to determine whether to launch and select launching plans of each route based on strategic directions, based on local needs
- Develop and Manage SNS (Facebook, instagram, youtube) and control crisis, create insight of contents to build a strong sincer brand identity
- Manage & build long term good relationships (Media / Influencers / Bloggers / VIP customers) to maximize the brand awareness
E-commerce Specialist
January 2016 -
November 2017
** Communication Asossiate:
- Develop a multi digital-channel e-commerce strategic roadmap
- Develop, propose communication activities, online marketing to increase the number of customers to visit and shopping.
- Coordination and control of the whole branding operation of the website (handle all page in detail)
- Negotiate, cooperate with e-commerce partners (Adayroi, Lazada, Vuivui, Tiki..) to support online sales activities on other e-commerce websites.
- Collaboration with IT and partners to build / adjust the structure of the website simple, easy to use, convenient for customers searching / shopping products.
- Control the implementation of the process of updating information on the website to ensure information, product images, banner promotions on the website, accurate and timely enough to attract and attract customers to online shop.
- Manage THEFACESHOP fanpage Vietnam, Instagram, youtube , planning and deployment topic of content preparation (such as product feature, lifestyle, promotion monthly or big campaign) and image for post every month.
** Digital Marketing:
- Planned digital channel, control budget and implement task ads on channels Facebook, Google Adwords (SEM) , Criteo, (remarketing) , Email Marketing to support for communication.
- Managing and optimizing Facebook Ads, Google Adwords, Email Marketing Platform.
- Working directly with client solution of Facebook, Google, Criteo, etc... to enhance ads performance and applying new technology to digital marketing platform at THEFACESHOP Vietnam
- Using Google Analytic to analyze, evaluate and recommend strategy & tactics run ads to bring profitability through the company's criteria: visitors, orders, improving conversion rates, capturing larger average order sizes and managing margin performance
- Brief banner promotion and control product images with Team design.
- Reporting the session/ Conversion/ Traffic weekly & monthly
Digital Marketing Executive
Dec 2014 -
Dec 2015
- Manage facebook, Zalo, G + Hotdeal, Yesgo post advertisements, promotions and events
- Planned and implement social activities for fanpage minigame.
- Combined with the customer care department to respond to customer information on your fanpage Hotdeal, Yesgo
- Teamwork with marketing team to brainstorm and deployment of online marketing campaign
- Combined with the design department and provide ideas for implementing banner, facebook ad, poster, POSM ...
- Improve click-through and conversion rates, implement Facebook Ads advertising & report daily/ weekly / monthly of the Facebook AdsPerform running ads for the merchant .
- Check the user error for corporate website
PR - Event Teambuilding
Feb 2014 -
November 2014
- Manage the fanpage to update post, news, image of team building
- Participate in customers teambuilding and events as a writer to update post on website
- Support team to set up teambuilding
Part - time Jobs
2011 -
2013
I worked as a Guest service, Waitress, Sale Administration
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