Thông tin liên hệ
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08 Phố Phương, Thôn Tâm Tuyết, Quận Kiều Đà Nẵng
[123job protected]
[123job protected]
09-08-2001
[123job protected]
Mục tiêu nghề nghiệp
Gợi ý: Cần đưa ra mục tiêu rõ ràng, tránh lan man
Looking for new challenges in marketing and communication fields in order to PERMANENTLY work, achieve career ladders as well as become a valuable asset for company like “the hen bears gold eggs”.
Trình độ học vấn
Gợi ý: Liệt kê tất cả các trường bạn đã từng học từ ĐH tới giờ
Major: marketing management 2005 - 2009
- University of Economics HCMC
- Bachelor’s Degree
training courses 2009 - present
- FOUNDATION OF digital marketing, professional communication skills...
English courses 2008 - 2009
- UNESCO –CEP
- Business English translation and interpretation
Kinh nghiệm làm việc
Gợi ý: Liệt kê, mô tả các công việc bạn đã từng làm
Marcom Manager Jan 2017 - Present
Main responsibilities:
- Develop marketing and communication strategy along with the master plan and guideline from the Shanghai-based HQ and define budget allocation for the 360 degrees IMC tools.
- Proactively communicate with Marcom team in HQ and get all latest forms, templates, notification, presentations, etc and create these Vietnamese versions respectively.
- Manage internal communications (officers, workers at sites), and external communications (press, Chambers, Associations, key partners) and project sites visualization.
- Develop the detailed action plan for events and communication campaigns.
- Measure campaigns performance and make after-event reports (leads, ROI, total cost..)
- Guide and support subordinates for their daily jobs.- Other tasks assigned by CEO
Achievements:
- Successfully submitted Marcom plans just 5 weeks joining the company.
Marketing Manager June 2015 - Dec 2016
Main responsibilities:
- Develop marketing plans including branding and list of events in order to leverage brand’s awareness as well as increase leads.
- Develop brand identity (logo, slogan, brochure, vision, mission, business strategy…) and all MKT materials (website, leaflet, corporate video, sales kit, backdrop, print ads…)
- Do market survey and satisfaction rate index (clients and employees), campaign –based email marketing to clients.
- Manage budget and coordinate with local and international agency, suppliers and partners for entire PR and Event comprising of online advertising & digital campaigns, trade shows organization, logistics arrangement and so on.
- Create and manage performance of social media channels such as LinkedIn, Facebook, Twitter, etc.
- Measure campaign performance and report after each campaign.- Maintain relationship with all parties including press, television, partners, etc.
- Other tasks assigned by CEO
Achievements:
- Successfully organized international trade show in Las Vegas, USA with 1929% return on investment (ROI)
- The company ranked #2 on Google search after 4 months thanks to optimizing SEO, SEM
Account Management cum Senior Marketing Specialist Sep 2012 - May 2015
Main responsibilities:
Account Management Tasks:
- Work and manage all clients from A to Z includes but not the limitation to liaising, negotiating, reporting, problem-solving, projects/campaigns running, etc.
- Deeply research and create proposal for potential clients based on insights of brand’s strategy, its competitors, promotional programs, digital campaigns, etc.
- Look for sponsors for music concerts as well as pitch the ideas to prospective clients/partners
Marketing Tasks:
- Manage all PR & Event aspects including planning and execution: press release creation; press kit preparation; media relation; collaboration with foreign colleagues and agencies to make sure that communication plans in line with master plan.
- Maintain good relationship with television channels, radio, press, agency, partners and reality show producers (the voice, the winner is).
- Manage Facebook page, Twitter, YouTube account and its content and performance.
- Control and distribute all marketing materials e.g. poster, merchandising, leaflet, newsletter…
- Other tasks requested by Chief Representative
Achievements:
- Successfully organized Meet & Greet event for over 200 attendants (private event), press conferences with 40 media took part in.
- Successful promoted for music concert of Shane Filan and first ever Universal’s Vietnamese artist thanks to collaboration with TV station, radio, press and magazine WITHOUT ANY ADVERTISING FEE.
Senior Public Affairs Assistant Apr 2011 - Sep 2012
Main responsibilities:
- Develop proposals, master plans, cost estimation, timeline, checklist and handle then execution for corporate communication including advertising campaigns, opening events & CSR missions.
- Work closely with agencies for corporate branding activities and crisis management.
- Prepare presentation for management meetings, CSR-based updated report per market and other supporting documents for distributors.
- Lead and manage CSR missions including volunteer recruitment, shift –working division, coordination with NGO, etc.
- Write articles and do translation for PR materials.
- Prepare weekly content for Facebook Fanpage and manage its performance.
- Assist PA Manager for administrative works and manage department’s expense & monthly update for Manager.
Achievements:
- Promoted to senior level after 6 months.
- Successfully ran CSR events in Hanoi and Ho Chi Minh City for nearly 170 underprivileged children
Marketing & Communication Executive May 2009 - April 2011
Main responsibilities:
- Work with Marketing Manager to build brand’s identity and positioning through researches of market and customer by using questionnaires, online reviews, and direct calling.
- Suggest ideas, budget estimation, timeline for above the line (ATL) and below the line (BTL)
- Select agencies for running advertising campaigns and gallery house opening event.
- Develop company’s website from A to Z, update content and maintain its operation.
- Negotiate with press and TV stations to get good placement and do adjustment based on real situation.
- Write articles including press release, advertorial, editorial…
Achievements:
- Saved budget up to VND100mil thanks to work directly with media (not using agency)
- Successfully organized grand opening event for over 500 attendants.
Kỹ năng
Gợi ý: Liệt kê danh sách kỹ năng của bạn
Planning and Execution
Communication and Negociation
Multi tasks and Problem solving skills
Analytical and Logical skills
Chứng chỉ
Gợi ý: Các chứng chỉ bạn đã đạt được
- Chứng chỉ Tin học
Hoạt động
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Thuong is professional marcom PRACTITIONER with
- 8+ year working experience in Marketing and Communication in various industries.
- A person who is dedicated to a company’s growth and success.
- “Can do” attitude, trustworthy person and entrepreneurial spirit.
- A “true” friend.
Giải thưởng
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Sở thích
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