Marketing Manager
May 2017 -
Present
Marketing and Digital for Job Search Application: VIKKY.
- Planning and building digital content categories including: Facebook, fanpage, post, PR articles, website content, blogs, posts, banner ads, forum seeding ... of digital marketing campaigns.
- Make plans and budget for media campaigns to promote the company's products.
- Responsible for the content and images posted daily on social media channels of the company: Facebook, Fanpage, Forum topic, Youtube, Website...
- - Dealing with media crises on social media channels (if any). Join the team to build content-driven strategies, contribute creative content ideas, and campaign for digital marketing.
- Make monthly reports on social media and marketing results to CEO.
Recognition and Gains:
Increased over 100,000 members registered and used within 6 months.
Senior Digital Specialist
NOV 2014 -
May 2017
- Monitoring the social media channels (writing, interacting with the target audience of clients on daily socialmedia channels, etc.)
- Developing the activities on social network for strategic customers includes: strategy, deployment form and keyperformance indicator (KPI)
- Developing creative, innovative content for regularly scheduled posts, which enlighten audiences and promotebrand-focused messages on Social Media channels: YouTube, Facebook, Zalo, etc.
- Assisting with social media performance reports.
- Working with other team members, including copywriters and other content creators, by overseeing their workand offering guidance or direction.
- Analyzing social media campaigns with tracking systems to gather visitor data and determine efficacy and areasfor social media campaign improvement.
- Updating and apply new knowledge and trends about social media marketing to improve work efficiency.
- Being responsible for weekly, monthly, and quarterly routines, including performance dashboards and metricsreporting.
Achievements and skills gained:
- Be assessed positively by my boss: active, extremely adaptable...
- Use proficiency tools: Facebook, Youtube, Zalo ...
Social Media Leader
NOV 2010 -
June 2014
- Set direction & vision for the social team. Evaluate, modify and grow the current social team.
- Conduct team meetings, advise on projects, and motivate team members.
- Join with account/strategy/media/production team to contribute ideas, creative direction for digital proposals.
- Create social media strategy, monthly social media plan & weekly conversational calendar for brands onselected social media platforms.
- Be responsible for all of social media creative outputs made by social team.
- Manage social media team members responsibilities.
- Fluently use social media monitoring & tracking tools for research, analysis & optimization purposes.
- Update & apply social media trends both locally and globally to daily social media works.
- Report to Managing Director.
Achievements and skills gained:
- Observe, learn and catch customers’ taste well.