BRAND MANAGER
Dec 2016 -
Present
Main responsibilities:
- Develops and/or executes marketing campaigns, programs, experiences, sponsorships or promotions to support Nutrilite brand, including:
+ Distributors and consumer targeted marketing efforts, including CRM, loyalty programs, sampling and promotions
+Strategies to leverage global, best practice, brand selling/retailing programs, brand experiences and physical presence
+Supporting brand awareness and favorability through comprehensive spokesperson, sponsorship and expert speaker initiatives & programs
- Lead the development and execution of marketing strategy for Community Based Program (which is a targeted solution including product bundling, promo, events and distributor biz supporting tools, community experience) including 01 sub-brand of Nutrilite: Bodykey weight management program & 01 durable brand: Amway Queen Cookware.
Recognition and Gains:
- Nutritite brand awareness gains more than 4 times (from 12% to 59%), highest penetration among all categories.
- Nutrilite contributed 60% to the company's sales revenue and increased 10% versus 2017 target.
- Bodykey launched successfully in Vietnam as the 1st choice based for weight management program & community based program platform for Marketing. Above target 5%
- Amway Queen Cookware successfuly launched in Vietnam as the 1st durable product of Amway. Achieve $1.5m sales revenue in 5 months of launching, above target 30%.
REGIONAL SALES MANAGER
June 2012 -
Dec 2016
Main responsibilities:
Strategic Account Manager
- Providing data-driven consultative support and service to high value distributor accounts in order to achieve business objectives identified by local/sub-regional/regional sales leadership
- Tailors consultative support and service based for strategic accounts
- Provides core content and information about Amway’s business activities; effective coordination of Amway’s processes and resources; end-to-end services (e.g., strategy, sales, marketing, training, technology, etc.); and innovative and tailored solutions to complex problems and business growth opportunities
- Managing all stages of the account management process:
+ Analyze: conducts detailed analysis
+ Plan: develops account plan and business consultation with strategic accounts
+ Implement: collaborates in development of measureable action plans; and provides the strategic accounts action plans
+ Monitor: monitors strategic accounts to ensure they stay on-track to achieve business goals
- Serving as a regional/global account team member
- Leads account teams in the execution of strategy for strategic/key accounts
- Lead a team of Account Managers
Recognition and Gains:
- Have lead & brought Amway Vietnam to grow 30% in 2013-2014 and maintain good business momentum until present.
- Served as "Strategic Account Manager" project manager in Viet Nam to adapt Global initiatives to the market.
- Recognized as technical expert; provides technical advice and assistance in the area of sales plan and distributor compensation, incentive plans, sales analytics, and selling techniques
RETAIL CONSULTANT
June 2011 -
June2012
- Advising the developer with commercial plan, recommend the Developer the most suitable tenants and layout in order to help them have an overview about their project.
- Analyzing the cash flow and rental analysis
- To actively seek new tenants and endeavor to maximize the lease done for retails leasing projects in Hanoi
- To actively seek new tenants and endeavor to maximize the lease done for retails leasing projects in Hanoi
- Undertake the inspections of any properties to be proposed to be leased.
- Actively in negotiation on behalf of landlord and tenants
Trang chủ
Mẫu CV
Nhắn tin 
Tài khoản
Menu