#5767 Mẫu CV SENIOR MARKETING EXECUTIVE thiết kế chuẩn nhất 2025

Main responsibilities:

1. MARKET UNDERSTANDING  

 2. INTELLIGENCE INFORMATION/REPORT 

Main responsibilities:

1. LEAD LOCAL STORE MARKETING  

- Plan, Develop and Lead implementation local store Marketing plan based on Company, Brand strategy and guideline from Brand Manager/Marketing Manager/ Management Board. 

 - Innovation development process; and co-champion in master concept development and creative production for Marketing communication assets for new store/ business unit. 

 - Develop efficient/accurate Forecast tool to input KPI building and SCM ordering schedule for all stores/ business units. 

- Budget monitoring, planning, implementation, report. 

- Conduct systematic, adhoc reports, Campaign Post Evaluation to Brand Manager/Marketing Manager/ Management Board. 

 2. INTELLIGENCE INFORMATION/REPORT 

- Survey and search for intelligent information/report from competitors’ activities and from customers’ feedbacks (GES, social media, in-store, survey…) 

- Suggest the improvement/action for business based on intelligence information/reports

3. Recognition and Gains:
- Successfully launched 8 stores renovation in 6 months with at least 50% increase in sales & 70% in transactions. 

Main responsibilities:

1. LEAD DELIVERY BUSINESS  

- Plan, Develop and Lead implementation MKT plan for delivery business integrating all Touch-points based on Company, Brand strategy and guideline from Brand Manager/Marketing Manager/ Management Board. 

 - Co-Champion in Innovation development process; and co-champion in master concept development and creative production for Marketing communication assets for delivery business. 

 - Develop and systemize efficient/accurate Forecast tool to input Target building and SCM ordering plan for delivery business. 

- Local store marketing (LSM) monitoring, planning, implementation, report. 

- Conduct systematic, adhoc reports, Campaign Post Evaluation to Brand Manager/Marketing Manager/ Management Board. 

 2. INTELLIGENCE INFORMATION/REPORT 

- Survey and search for intelligent information/report from competitors’ activities and from customers’ feedbacks (GES, social media, in-store, survey…) 

- Suggest the improvement/action for business based on intelligence information/reports

3. Recognition and Gains:
- Successfully launched 3 stores renovation in 9 months with at least 30% increase in sales & 50% in transactions. 

- Executing daily deals with contribute 50% of Delivery system sales with positive margin & profit.

_ Leading outdoor activities that lead to 20% SSSG (Same Store Same Growth) incremental sales 

1. STRATEGIC PLANNING

- Cooperate with brand manager for marketing planning functions including segmentation and targeting, product offerings, implementation, sales integration for general marketing and product development.
- Implementing marketing strategy through successful campaign development, forecasting portfolio growth, up-sell, cross-sell and retention plans.
- Collaborating with other business units to plan, develop and implement cross-sell programs to deepen customer relationships through several promotion plans.

2. MARKET REVIEW/ REPORT

- Directing internal teams and external vendors to challenge existing marketing programs and to identify new opportunities to optimize risk and reward trade-offs by fostering open communication to evaluate current practices.
- Generating periodic market reviews, analyzing departmental performance, target achievements and budgetary adherence for recommending corrective actions accordingly. -
- Evaluating overall results of plans in terms of turnover, profit & share of market

Achievements and skills gained:
- Be a key leader in Hoang Yen Buffet Premium project with brand new identities & company mission in whole new market segment.

1. MARKET RESEARCH

- Managing research activities to assess business’ competitive strengths, weaknesses and opportunities.
- Generating periodic market reviews, analyzing departmental performance, target achievements and budgetary adherence for recommending corrective actions accordingly.

2. MARKETING EXECUTION

- Leading and developing an effective team through communication, performance management, development plans and reward/recognition practices.
- Leading ongoing product developments and product fit analysis initiatives, managing competitive pricing strategies to achieve target levels of profitability, and effectively. 
- Adhering to project timelines and budgets, ascertaining methods and providing critical suggestions on strategies to enrich brand depth and meaning, in addition to identifying prospects for future enhancements and addressing shortcomings.

Achievements and skills gained:
- Be a key account for 4 restaurants in District 1 - Kissho, Amigo, Duc Bao & Cafe Central Nguyen Hue