Mô tả Công việc
Job Purpose: With ambitious marketing goals and a desire to expand the product range and enhance existing product maintenance to reach a growing audience, this position will be responsible for the overall management of the company&039;s brand activation programs.
Manage the program&039;s approved budget:
Oversee the creation, implementation, and evaluation of innovative, engaging activation programs intended to increase brand awareness, trial, and sales.
Taking responsibility for the marketing/ Sales activation budget and designing annual campaigns with the sales and marketing teams
Review performance, ROI and tracking of campaigns and apply learnings for future initiatives
Manage the program&039;s approved budget
Build and maintain a calendar of brand activation events for the team
Effectively manage PG team activities in stores/ Super market
Cooperate and negotiate with partners to achieve the strongest execution possible
Act as the connection between Sales and Marketing
Support recruit teammate, PG to run activation program
Conduct reporting and analysis of each campaigns
Conduct market reports and work performance as required by managers.
Always keep previous campaigns in mind when planning new events to avoid repeating past mistakes.
Follow up the KPIs to analyze the effectiveness of each project.
Develop an activation strategy that aligns with company goals
Effectively manage PG team activities in stores/ Super market
Cooperate and negotiate with partners to achieve the strongest execution possible
Educate consumers about the product
Educate consumers about the product
Regulate and coordinate with agencies to implement activation, sampling, and roadshow programs
Act as the connection between Sales and Marketing
Regulate and coordinate with agencies to implement activation, sampling, and roadshow programs
Support recruit teammate, PG to run activation program
Taking responsibility for the marketing/ Sales activation budget and designing annual campaigns with the sales and marketing teams
Oversee the creation, implementation, and evaluation of innovative, engaging activation programs intended to increase brand awareness, trial, and sales.
Build and maintain a calendar of brand activation events for the team
Always keep previous campaigns in mind when planning new events to avoid repeating past mistakes.
Follow up the KPIs to analyze the effectiveness of each project.
Conduct market reports and work performance as required by managers.
Making Annual plan aligns with business goals
Making Annual plan aligns with business goals
Work with agencies to provide best- in- class creative in compliance with guidelines,
Summarize assessments, and recommendations, and select solutions/quotes given by partners/suppliers to the company&039;s requirements.
Work with agencies to provide best- in- class creative in compliance with guidelines,
Summarize assessments, and recommendations, and select solutions/quotes given by partners/suppliers to the company&039;s requirements.
Review performance, ROI and tracking of campaigns and apply learnings for future initiatives
