Activation Specialist

Position Overview

The Trade Marketing Specialist is responsible for planning and executing offline marketing activities to strengthen brand presence and generate leads. This role bridges Marketing, Sales, and Center Operations, ensuring consistent brand visibility through activation, partnerships, and visual merchandising.

Responsibilities

Activation
Plan and execute in- center activations and external events (malls, residential areas, schools, supermarkets, etc.) to generate traffic and leads.
Track KPIs for each activation (footfall, leads to apps, conversion).
Coordinate event logistics: booth setup, staffing, brand materials, and reporting.
Partnerships
Maintain strong relationships with partners to expand brand exposure.
Develop co- marketing programs: voucher exchange, joint events, sponsorships.
Identify and approach potential partners (schools, kids- related businesses, communities).
Visual Merchandising (POSM)
Manage POSM design, production, and installation at centers.
Ensure brand guidelines are followed across all offline touchpoints.
Collect feedback from centers and propose improvements to enhance brand recognition.
Cross- functional collaboration
Provide reports, insights, and proposals to Brand Manager.
Work closely with Sales team to align activation with in- center consulting appointment targets.
Cooperate with Brand & Digital teams for integrated campaigns.

Required Competencies:

Good communication, negotiation, and relationship- building skills.
Creative mindset with attention to detail.
Willingness to work weekends for events when required.
Strong organizational and project management skills.
Computer literacy
Able to work under pressure and flexible working hours, including evenings and weekends.

Qualification and Experience Required

Languages: Vietnamese and be able to communicate in English .
Previous Experience: 1–2 years of experience in trade marketing, event management, or brand activation.
Education: Bachelor&039;s degree in marketing, Business, Communications, or related fields.

Laptop, Chế độ bảo hiểm, Du Lịch, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Nghỉ phép năm

Cập nhật gần nhất lúc: 2025-10-06 17:25:02