[AES] CONTENT MARKETING EXECUTIVE

Content Creation (80%)
- Create compelling ads for social media, display, search, and email.
- Develop and execute content marketing strategies for digital platforms.
- Tailor messaging to target audiences while adhering to brand guidelines.
- Analyze campaign performance and optimize strategies for maximum impact.
External PR (20%):
- Cultivate media relationships for positive school program coverage.
- Ensure PR and marketing alignment with cross- functional teams.
- Manage media inquiries and track press coverage.
- Craft engaging content for press releases and articles.
- Proactively pitch stories and press releases to media partners.

- Bachelor degree in Marketing, Business, Communications, or related fields.
- Previous innovative project and experience is a plus.
- Proven work experience in PR/ Communication execution, Digital/ Social planning (especially Influencer Marketing) is required.
- At least 3 years of experience in PR/Copywriter is required (Experience working in media agency is a plus).

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Cập nhật gần nhất lúc: 2024-04-03 12:11:04