I. JOB DESCRIPTION
1. Creative Strategy
- Develop creative ideas or concepts for campaigns for a multi-channel environment.
- Creative planning, develop integrated creative concept and content based on creative brief.
- Provide content direction to content specialists within the Social/Content teams & oversee content master plans that encompass all channels.
- Guide, prepare & brainstorm for new content ideas that work across different channels.
- Research target audiences, best practices, and client materials & perform content audits to identify & craft the right content tone.
- Work closely with Designer to ensure that the ideas are conveyed through the visuals and are consistent with the objectives of the campaign set out with the client.
- Participate in client meetings to present creative ideas, plans, amendments & report progress; prepare presentation materials.
- Update the creative team about social, cultural & industry trends that are relevant to creative & content development.
- Support the implementation of communication content activities for the Company in necessary cases.
2. Copy & Content Development
- Work with Account team to get client brief properly (ask all the necessary information and raise all the concerns about the brief) using content brief form.
- Write original copy for ads and social networks.
- Oversee content production & designer work to make sure it is aligned with the strategic & creative direction.
- Edit & proof content in both Vietnamese & English, ensuring content quality & consistency across channels.
- Get feedbacks and evaluation from account team and client to deliver the best quality of content services.
- Monitor impacts of content and evaluate effectiveness of campaign.
- Ensure all content is delivered on time & within the budge.
II.REQUIREMENTS:
- At least 4 years of experience in communications, advertising, digital marketing, social media, etc.
- Excellent writing and editing skills in both English and Vietnamese, with a keen eye for details.
- The ability to articulate thoughts into concrete ideas using words and visuals to adapt to situations or solve the issues on spot.
- Ensure that relationships in the creative team work effectively and be responsible for solving inter-team issues for designated creative & content projects.
- Desire for creativity, innovation, and out-of-the-box thinking.
- Portfolio of published articles.
III.HR POLICIES:
- Salary: Negotiable + project bonus + KPIs
- 13TH Payment.
- Annual leave, insurances will be following to Vietnam Law and as company's regulations.
- Periodic health check at a leading international hospital.
- Health insurance (PTI)
- Providing Macbook as a working tool during the working process
- Exciting annual trip, team building party, monthly birthday event and team activities.
- Dynamic working environment, young colleagues, trained periodically and updated with the latest trends in Digital Marketing.
- Participate in specialized skill training and marketing course.
- Working time: Full-time (9:00 – 18:00), Monday to Friday.
