Our dynamic and creative team is looking for a Senior Strategic Planner to plan, manage, and implement IMC campaigns for big brands in Vietnam.
**What You Will Do**
An IMC Senior Strategic Planner is expected to participate in all 4 steps of the Planning process yet fulfill a different level of expectation for each step, focusing on step 3.
STEP 1: EXECUTE
Study the Client’s brief & align with the supervisor on what to further research.
Present research findings that help crack the Client’s brief.
KPI’s: Being resourceful & accurate in researching to crack the brief.
Conduct research (category, market, competitors, consumers) to properly understand the Client’s request and crystalize the challenge to focus on.
STEP 2: ASSIST
KPI’s: Being able to identify actionable insights & knowing how to translate them into creative propositions.
Propose ways of solving the key Challenge & aligning with the supervisor on the strategy to go with.
Sharing actionable insights about consumers that lead to creative propositions.
STEP 3: LEAD
Phasing & Framework: Bringing the big idea to life via relevant communication channels & touch- points with a clear cohesive communication story.
Develop detailed plan and maintain the social content calendar ensuring social media content is regular, relevant, and engaging.
Communication tactics: Working with specialists (Creative, PR, Social, Media) to propose feasible & detailed ideas for each channel/ touch point.
KPI’s: Effective, cohesive & content- driven planning.
Presentation: Putting together the final proposal to Client & taking charge of revisions afterward.
STEP 4: LEARN
KPI’s: Can withdraw valuable learnings from campaign executions.
Campaign effectiveness: Observing what works and doesn’t work.
Media understanding: Knowing the basic principles of media regarding how it affects communication planning.
**Success Measurements**
Experience in a similar role with a key focus on communication planning for at least 4 years.
Proactively contribute solutions and ideas to clients&039; successful launch and business growth.
Operate with discipline ensuring timely deliverables.
Strong understanding of the digital- social environment, social media metrics, and best practices.
High attention to detail, careful, hard- working.
Effectiveness of team collaboration.
Good planning, organizational, critical thinking, analytical, problem- solving, and communication skills.
Excellent verbal, written, and presentation skills.
