Functional:
Analyze market information, customer feedback, and competitor information and propose appropriate product development plans, business plans, and marketing activities.
Build, maintain, and enhance the partnership with all the accounts, maintaining effective customer service levels to meet order processing, route, and order fulfillment.
Develop, negotiate, and implement trading terms with customers to drive pay- by- performance growth, optimizing in- store execution, brand presence, and sell- through to represent our brands to consumers according to set standards.
Lead a team toward delivering sales turnover and margins while managing sales expenses within planned levels.
Ensure Account Receivable collections as per trade terms, and limit bad debts with effective credit management, tracking, and creditworthiness of customers.
Evaluate constantly and adapt/enhance existing processes/terms of trade
Prompt action to sell as per forecasted quantity and liquidate old inventory if any.
Check, analyze, and update sales reports based on available facts and metrics; suggest opportunities.
Negotiates internally as well as externally to ensure acceptance of new standards or concepts.
Coordinate with the internal team (Supply, Demand, Marketing, and Supply Chain) to update or forecast regional sales for the month or quarter calculated based on inventory units (SKUs).
Provide realistic business plans/sales forecasts from topline to bottom line, understand how to influence business KPIs performance.
People:
Focusing on team performance by actively managing and delivering against KPIs and committed Forecast quantities.
Provide coaching and guidance to the team in achieving their daily responsibilities and objectives
Communicate & adapt influencing style to engage with different team members and stakeholders.
Develop and grow a strong peer network within your function and cross- functionally as needed to drive core processes and goals.
Setting clear directions, and ensuring clarity of roles and responsibilities.
