Brand management
Make annual marketing plan, budget plan for each brand.
Manage the assigned product portfolio. Recommend medium/long term brand strategies (including segmentation, positioning, targeting of the product and building brand equity).
Assures the exploitation of the consumers’ predilection for both the products and brand promises creatively and effectively in order to increase market share, sales volume, revenue and profit.
Monitor and analyse Brand performance, Sales performance, Market requirements, then recommends appropriate actions for the marketing mix.
Plan and responsible for the execution of integrated marketing communications (IMC):
Tracking the inventory and support the forecast plan.
Cooperate to the Import Dept. in customs clearance procedure.
- Compiling communication plan, creative brief, media brief and production; Coordinates with advertising agency, suppliers and internal resources to develop ATL (Print Ad, Online advertising, PR, outdoors…)
- Coordinate with designer to make materials for POSM, POP, Gifts…
- Coordinate with Event to run BTL activities (sampling event, brand activation, seminar, offline… in order to build brand equity (TOM brand awareness, loyalty, unique- strong- favourable brand associations & images)
- Plan and execute the consumer promotion on both TT and Online
New Product Development (NPD)
Tracking, report and adjusting the launching plan of new products to assure the high effectiveness.
Research, evaluate and planning Marketing Strategy for launching new products.
Cooperate to Group, other departments to make the launching plan effectively.
Market analysis; report
Analyse of changes and development trends of the market.
Understanding insights, behaviour, consumption trends of target customers
Analyse the business situation and marketing activities of the brand and competitors.
Evaluate market feedback; competitor&039;s marketing communication activities to suggest appropriate communication ideas for each campaign.
Perform other duties as assigned by manager.
