Assistant Digital Marketing Manager

Job Summary

•• Lead integrated digital marketing and social media strategy from concept to execution for Rosewood Hotel Group at HOIANA Integration Resort. The digital marketing manager will work cohesively with the marketing team, to launch campaigns on time and on budget.
Essential Duties and Responsibilities – (Key Activities)
• Design, build and maintain our social media presence in English and Chinese
• Collaborate with agencies, vendor partners and RWHG digital team
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Identify trends and insights, and optimize spend and performance based on the insights
• Utilize strong analytical ability to evaluate end- to- end customer experience across multiple channels and customer touch points
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Plan, execute, and measure experiments and conversion tests

• General Skills:
Up- to- date with the latest trends and best practices in online marketing and measurement
Strong analytical skills and data- driven thinking
Proven working experience in digital marketing
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Technical Skills:
Language: English/Chinese
Solid knowledge of website analytics tools
Experience in setting up and optimizing Google Adwords campaigns
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns, preferably in a hotel environment
Working knowledge of ad serving tools
•Qualifications
Degree in marketing or a related field
Coherent in spoken and written English and one other language is preferred

Training & Development
Heath checkup
Annual leave
Accommodation- Hoiana Staff Village
Insurance
Uniform
Employee shuttle bus service

Cập nhật gần nhất lúc: 2024-03-27 23:15:42