Assistant Digital Performance Manager

Objective of role:

Responsible for developing, implementing, tracking, and optimizing digital marketing campaigns across all digital channels and the company’s e- commerce development.

DETAILED RESPONSIBILITIES:
Planning & Managing:

Build and execute digital strategies through digital marketing campaigns to achieve digital marketing growth.
Manage social media & digital marketing budgets with constant tracking of expenditure versus ROIs.
Plan and manage digital campaigns across all digital channels of O2O.

Digital Marketing Implementing:

Participate in communications with brand principal and ensure that guidelines and processes are applied in assigned market.
Able to contribute with creative/ novel ideas and solutions to improve implementation of digital communication.
Collaborate with inhouse team to create advertising visual and content for a successful campaign.
Drive and optimize performance on social, digital advertising, through Facebook Ads, Google Display, SEO/SEM, Zalo, Tiktok and EDM.
Generate commercial sales and optimize marketing ROI through digital campaigns, social media management and analytics, as well as performance marketing.

Supervising & Reporting

Conduct a set of reports as per timeline to evaluate & monitor campaign effectively
Demonstrate strong project/ campaign management skills – with digital marketing projects and campaigns executed within stipulated timeline for launch
Build dashboard of report for deeply analysis on data to evaluate the advertising performance on each campaign and have quick action plan on each campaign to reach the goals.
Display strong communication skills in liaison with both external and internal stakeholders to ensure accuracy/ efficiency of execution.
Display strong thought process and eye for details when executing a 360- integrated marketing campaign- which is seen through communication consistency/ accuracy across all touchpoints.

Suggested Qualifications and Experience:

Good knowledge of Zalo Ads, EDM, Google and Facebook Ads tools
A keen sense in retail industry is an added advantage.
5 to 7 years’ work experience in Digital Marketing role
Proficient in Microsoft office & English communication
Having experience in Brand.com
Proficient in Google Analytics, Google Data Studio, Facebook Business Manager, Haravan Website Platform.

Required Attributes:

Takes initiative and ownership
Highly adaptable to change and an excellent team player with the ability to influence and negotiate.
Ability to work in a fast- paced setting under tight deadlines
Excellent planning and analytical skills

Without referral to manager

Resolution of decision regarding the day- to- day implementation of the digital plan
Coordination with 3rd party contractor/ vendor on quotes and tasks
Prioritization & delegation of tasks within digital function
Approval of expenditure within delegated limit in line with company policy

After consultation with manager or others

Implementation of processes/ changes to SOP
Development of digital plans
Resolution of decisions which involve or impact customers/ company
Approval of expenditure exceeding delegated limit

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Cập nhật gần nhất lúc: 2024-09-09 05:15:03