Developing & Executing Sales Strategies
· Work with sales leader to ensure understanding of sales strategy and effective implementation of this strategy for total hotel revenue areas.
· Works with operations teams to ensure guest satisfaction.
· Assists with the development and implementation of Marketing, Social Media and brand promotions, both internal and external.
· Works with management team to create and implement a sales plan addressing revenue, customers and the market led by the DOS/DOSM.
· Works with regional BW Offices in India, Korea, Japan, China, Thailand, Europe and North America for business development and brand promotions.
· Develops, implements and sustains aggressive solicitation program focused on increasing business.
· Attends trade shows representing the hotel at organized sales events with BWI at
Educates North American and South America regional offices to promote the destination/property.
ITB Asia (Singapore), Japan, Korea, China, Thailand and Vietnam, Europe ITB Berlin, WTM London.
Maximizing Revenue
· Provides targets in conjunction with financial objectives for Marketing, Sales, front office teams to confirm and seek out new business, achieve bookings goals in conjunction with the Director Sales, EAM, Director Sales and Marketing and Revenue Manager.
· Provides positive and aggressive leadership to ensure maximum revenue potential (e.g., sets example with personal booking goals).
Managing Sales Activities
· Monitors all day to day activities of direct reports.
· Participates in sales calls with members of sales team to acquire new business and/or close on business.
· Approves space release for catering to maximize revenue and room occupancy associated with bookings
· Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
Analyzing & Reporting on Sales and Financial Data
· Reviews team member performance in relations to goals and financial results.
· Reviews sales and catering guest satisfaction results to identify areas of improvement.
· Assists Revenue Management with completing accurate period projections.
· Analyzes market information by using sales systems and implements strategy to achieve property’s financial rooms and catering goals.
