Assistant Marcom Director

Managing Marketing Communications Activities
• Ensures that the corporate ID manual is kept up- to- date and implemented as appropriate.
• Supervises and directs photography for advertising, collateral and public relations purposes in liaison with the DOM, the advertising agency and the field marketing department at corporate office.
• Compares actual achievements against goals on a regular basis and takes corrective action.
• Ensures the department has a comprehensive master slide/photo/CD library for all advertising, collateral and public relations activities, and regularly sends these to corporate office for the image library.
• Prepares on a timely basis the monthly sales & marketing “communications” report.
• Develops an annual communications plan with specific goals and budgets as outlined in the hotel&039;s marketing plan/communications manual. Prepares working plans to achieve goals and ensures the communications team is fully briefed on goals and progress.
• Assists the DOM in the planning of all mailing activities, and oversees their execution.
• Monitors activities of competitor hotels and trends within the industry.
• Supervises operations of the in- house art department.
Managing Public Relations Activities
• Acts as official spokesperson for the hotel when appropriate and responds to all media requests within 24 hours.
• Plays a key role in community and government relations as well as VIP handling.
• Creates and organizes press promotional activities.
• Compiles and maintains a comprehensive list of media contacts and manages them as per the media account management system. Delegates assigned accounts to communications staff as appropriate but takes full responsibility for the key media by maintaining and developing close relationships
• Conducts press blitzes when appropriate.
• Ensures press kit information is comprehensive and kept up- to- date.
• Participates in the press events/trips organized by the regional PR offices as required.
• Works closely with the corporate and international press offices on developing story angles.
• Prepares press releases for appropriate targeted media, locally, regionally and internationally.
• Secures opportunities, directs and attends hotel sponsored events, and develops targeted partner relationships.
Managing Advertising Activities
• Maximizes advertising budget by ensuring that the hotel&039;s creative message and media activities are consistent with the advertising of sister hotels and the company group advertising.
• Monitors and maintains media schedules as well as prompt settlement of accounts.
• Ensures that the advertising creative is in synergy with the company, projecting a consistent and quality message.
• Works with the DOM and advertising agency on the rooms and food & beverage tactical advertising campaigns&039; creative and media plans.
• Reviews the hotel&039;s market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments.
Managing Direct Marketing Activities
• Takes an integrated approach to DM activities, ensuring a consistent and quality image is projected.
• Maintains budget control.
• Assists the DOM in the planning, implementation and tracking of electronic marketing activities.

2 years experience in the sales and marketing or related professional area.
High school diploma/G.E.D. equivalent sales and marketing, guest services, front desk, or related professional area.

Duty Meal
Dynamic, professional and poen minded working environment.
Joined in the Hotel&039;s training and development programs.
Service Charge
Joined in the associate activities.
Offered 12 vacation days/year.
Offered relocation, home leave allowance.
Comply with government Public Holidays.

Cập nhật gần nhất lúc: 2024-03-17 04:10:37