Associate Brand Manager

BASIC PURPOSE OF THE POSITION:
Brand management:
• Guarantee the strong development of assigned brands including Brand Margins, Brand Awareness, Brand Reference, New Product Development, Product Innovation
• Plan, develop, organize, implement, supervise and evaluate marketing and advertising programs to stimulate consumer demand for a specific range or group of products, to achieve volume and profitability targets
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
• Coordinate regularly with Technology, QC, Sales, Production functions on design, distribution, and product specifications/changed as needed
• Prepare all marketing campaigns across mediums.
• Creation and publication of all marketing material in line with marketing plans.
• Monitor and report on effectiveness of marketing communications.
• Support planning and implementing promotional campaigns.
• Co- ordinating marketing campaigns with sales activities.
• Oversee market research and analysis, promotions, and advertising associated with assigned brands assesses their success against plan
• Managing the strategic & execution of and big budgeted brands of the company
NPD planner:
• Implement a robust Project Management Process: Drive the product development lifecycle from ideation to launch and beyond, maintaining clear timelines and keeping the Product Master Plan up- to- date.
• Keeping records and ensuring a full and complete record of the project at each stage
• Foster cross- functional collaboration: Work closely with Trade Marketing, P&T, Operations, and Finance throughout the PMR and IBP processes, ensuring alignment and optimizing product strategies.
• Work with cross functions to ensure each milestone is delivered (concept evaluation/ sales estimation/ GM% calculation/ Packaging and product trial/ test/ commercialization…) and a launch is secured on time
• Manage NPD volume forecasting: Own the creation and ongoing refinement of NPD volume forecasts based on documented assumptions, updating them through each stage of the PMR process.
• Portfolio Performance and Efficiency: Portfolio Vitality Index, Portfolio Schedule Adherrence, Portfolio budget variance, Number of portfolio replanning cycles.
• Delivering project reports to all stakeholders at regular intervals on progress, problems and solutions
• Familiarize with in- depth knowledge of production process and be able to on and highlight bottle necks issues for immediate actions
• Build, monitor and control timeline of all NPD projects after Brand managers send out an official project brief
• Lead the development and refinement of the PVM product portfolio: Leverage consumer research and market analysis to identify opportunities, ensuring alignment with category entry points.
• Strategic Input: Brand vision and direction + Market trends and customer needs.
• Provide regular project updates to Marketing Director
• Project Priority and Selection: Achieve effective ROI in portfolio project & Manage project success rate (on time, on budget, within scope).
• Become a data analysis expert: Master the analysis and consolidation of market research data (Kantar, Nielsen), product test results, and internal data to support informed business decisions regarding the PVM product portfolio.
• Evaluate NPD performance: Utilize standardized evaluation templates to assess the success of new products, conducting thorough quality analysis and documenting all findings.

Attractive package
Company bus
Good training courses

Cập nhật gần nhất lúc: 2025-12-17 02:50:02