Creativity (35% workload)
Copywriting: Enhance words in the strategy part to make it compelling.
Concept development: story, tagline, big idea, art direction, and other creative tactics cascaded to key channels.
Art direction: Lead art team to develop art direction (colors, mood & tone, graphic style...) for total campaign visuals.
Present the creative part to clients.
Research: Proactively research and approach helpful information or data, social trends, and creative ideas to support the creative process.
Creative Asset Production (35% workload)
Control the quality of third- party works (celebrities, KOLs, make- up artists, stylists, photographers, music composers, production houses, etc.) at all stages.
Fill in creative brief and brief to 3rd parties
Lead art team and 3rd parties to work out production plan (with relevant details specifying shooting board/idea, location, casting, wardrobe, art direction, timing, proposed makeup, stylist, photographer, production house, etc.)
Act as art director in some project by controlling art quality and giving advice on video and photo shooting.
Produce social posts, including crafting captions.
Lead art team to design various creative works for both internal and external clients, including but not limited to visuals on OOH, POSM, event, in- app, digital, social media...
Relationship (10% workload)
Prepare, participate & contribute to ideation sessions and client workshops.
Work with account teams to identify new ideas and opportunities for existing clients proactively.
Leadership (10%)
Play an active role in staff recruitment with a clear career ladder path for each member.
Lead team members to achieve pitches/jobs.
Act as a trainer and mentor to every personnel, using supportive/collaborative approaches to continuously build/support their skills and prepare them for higher positions.
Allocate appropriate projects to each team.
Monitor and appraise high- performing team members.
Business Development (10% workload)
Cascade the company/department strategy/action plan, culture, transformation journey, and integrated working process alignment to staff members.
Contribute to building the company/department data hub (client, vendor, KOL contacts ...).
Contribute to developing and hosting the company’s training sessions.
Contribute to creating and developing the company’s business strategy/ action plans.
Organize or join bonding activities proactively to promote the company’s culture.
